Pepsi Diner Milan 2024 Experiential by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi Diner Milan 2024 PRIMARY FUNCTION: Experiential INSPIRATION: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2025-02-24 15:57:19 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2024. |
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| AWARD DETAILS | |
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Pepsi Diner Milan 2024 Experiential by Pepsico Design and Innovation is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer PepsiCo Design and Innovation for design Pepsi Diner Milan 2024 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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