DESIGN NAME: Pepsi Diner Milan 2024
PRIMARY FUNCTION: Experiential
INSPIRATION: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
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FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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ADDED DATE: 2025-02-24 15:57:19
TEAM MEMBERS (1) :
IMAGE CREDITS: PepsiCo Design and Innovation, 2024.
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