DESIGN NAME: Lays Deep Ridged Spicy Flavor Lto 2024
PRIMARY FUNCTION: Food
INSPIRATION: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: -
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2025-02-24 15:36:26
TEAM MEMBERS (1) :
IMAGE CREDITS: PepsiCo Design and Innovation, 2024.
|