Pepsi Smart Can Beverage by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pepsi Smart Can PRIMARY FUNCTION: Beverage INSPIRATION: We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Digital and Electronic Device Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2025-02-24 15:22:01 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2024. |
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| AWARD DETAILS | |
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Pepsi Smart Can Beverage by Pepsico Design and Innovation is Winner in Advertising, Marketing and Communication Design Category, 2024 - 2025.· Read the interview with designer PepsiCo Design and Innovation for design Pepsi Smart Can here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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