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Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation
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DESIGN DETAILS
DESIGN NAME:
Pepsi Electric 2024

PRIMARY FUNCTION:
Influencer Kit

INSPIRATION:
To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

 PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2025-02-24 15:08:42

TEAM MEMBERS (1) :


 IMAGE CREDITS:
PepsiCo Design and Innovation, 2024.


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-


NOMINATION DETAILS

Pepsi Electric 2024 Influencer Kit by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by PepsiCo Design and Innovation is also kept secret. This information will also be available later.


AWARD DETAILS

Pepsi Electric 2024 Influencer Kit by Pepsico Design and Innovation is Winner in Packaging Design Category, 2024 - 2025.

· Read the interview with designer PepsiCo Design and Innovation for design Pepsi Electric 2024 here.

· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation.

· Click here to view the profile and other works by PepsiCo Design and Innovation.


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