Hocking Hills Web Design by Cansu Dagbagli Ferreira |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hocking Hills PRIMARY FUNCTION: Web Design INSPIRATION: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment. OPERATION / FLOW / INTERACTION: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park. PROJECT DURATION AND LOCATION: 1 year from June 2023 to June 2024 USA and France FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma. SPECIFICATIONS / TECHNICAL PROPERTIES: Desktop and mobile screens were designed for the whole website in a responsive manner. TAGS: website, travel, outdoors, icon design, user interface RESEARCH ABSTRACT: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly. CHALLENGE: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge. ADDED DATE: 2025-02-24 09:29:50 TEAM MEMBERS (1) : IMAGE CREDITS: Cansu Dagbagli Ferreira, 2024. |
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| Visit the following page to learn more: https://www.hockinghills.com/ | |||||
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NAME: Cansu Dagbagli Ferreira PROFILE: Cansu Dagbagli Ferreira is a designer specialized in brand design since 2014. She focuses on providing high quality and boutique brand strategy, visual identity, packaging and web design services to deliver exceptional quality work that elevates brands to new heights. The 360° brand approach, developed by the designer, has enabled her to forge brands that resonate and captivate. She has a credible portfolio, with esteemed international clients such as Johnson & Johnson, Jeep, Snapchat, Hallmark, Ambev. |
| AWARD DETAILS | |
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Hocking Hills Web Design by Cansu Dagbagli Ferreira is Winner in Interface, Interaction and User Experience Design Category, 2024 - 2025.· Read the interview with designer Cansu Dagbagli Ferreira for design Hocking Hills here.· Press Members: Login or Register to request an exclusive interview with Cansu Dagbagli Ferreira. · Click here to view the profile and other works by Cansu Dagbagli Ferreira. |
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