Made Home Web Design by Eun Ji Kim |
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| DESIGN NAME: Made Home PRIMARY FUNCTION: Web Design INSPIRATION: Made Home is inspired by the need for a platform that connects small-scale food artisans with a wider audience. Drawing from community-driven marketplaces, it creates an intuitive and visually compelling space that elevates local businesses. Research on user behavior, brand identity, and seamless digital experiences shaped the design. More than just e-commerce, Made Home celebrates craftsmanship, community, and the authentic stories behind each homemade product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Made Home is a web design project that merges e-commerce with brand identity to highlight local homemade food markets within NYC communities. The platform provides a seamless and visually engaging experience, connecting small-scale food artisans with a broader audience. Through intuitive navigation, curated storytelling, and strong visual branding, Made Home enhances the accessibility and appeal of locally made products, fostering a deeper connection between makers and consumers. OPERATION / FLOW / INTERACTION: Made Home functions as a vibrant digital marketplace, offering a warm and inviting experience akin to strolling through a local artisan market. Users are guided effortlessly through curated selections, with intuitive navigation that feels like browsing a neighborhood shop. Personalized recommendations and engaging storytelling create a seamless connection between buyers and makers. This approach transforms the website into more than just a shopping platform, as it becomes a celebration of community and craftsmanship. PROJECT DURATION AND LOCATION: The project started in April 2024 and finished in November 2024 in New York. |
PRODUCTION / REALIZATION TECHNOLOGY: The design process involved wireframing and prototyping in Figma, with branding elements, illustrations, and image enhancements created using Adobe Illustrator and Photoshop. SPECIFICATIONS / TECHNICAL PROPERTIES: Website Technical Specifications Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge. TAGS: Web Design, Website Design, UI Design, Minimalism, Modern, User Experience, User Interface, Interaction Design, E-commerce Design, Small Business Support, Brand Identity RESEARCH ABSTRACT: As Made Home bridges e-commerce with community-driven branding, our research focused on understanding the needs of local food artisans and their customers. We analyzed successful marketplace models, conducted user interviews, and explored behavioral trends in online food shopping. Insights from this research shaped our approach, leading to a design that balances functionality with storytelling. We refined the interface through iterative prototyping, ensuring a seamless and visually engaging user experience. CHALLENGE: One of the biggest challenges of Made Home was creating a seamless balance between e-commerce functionality and brand storytelling. Unlike traditional online marketplaces, this project needed to highlight both the products and the artisans behind them, ensuring an engaging and emotional connection with users. ADDED DATE: 2025-02-23 19:37:18 TEAM MEMBERS (1) : IMAGE CREDITS: Eun Ji Kim, 2024. |
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NAME: Eun Ji Kim PROFILE: Made Home is my reimagined interpretation of a platform that connects small-scale food artisans with a wider audience. While inspired by community-driven marketplaces, Made Home is an independent concept and not officially affiliated with any existing platform. Rooted in research on user behavior, brand identity, and seamless digital experiences, Made Home is more than just an e-commerce platform—it’s a celebration of craftsmanship, community, and the authentic stories behind each homemade product. By bridging the gap between passionate makers and conscious consumers, Made Home fosters a marketplace where tradition meets innovation, and every purchase supports a unique, handcrafted journey. |
| AWARD DETAILS | |
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Made Home Web Design by Eun Ji Kim is Winner in Website and Web Design Category, 2024 - 2025.· Read the interview with designer Eun Ji Kim for design Made Home here.· Press Members: Login or Register to request an exclusive interview with Eun Ji Kim. · Click here to register inorder to view the profile and other works by Eun Ji Kim. |
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