Indian Absinthe Heritage Liqueur by Dheeraj Bangur |
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| DESIGN NAME: Indian Absinthe PRIMARY FUNCTION: Heritage Liqueur INSPIRATION: Indian Absinthe is a bold tribute to the mystique of ancient elixirs and the artistry of fine distillation. Infused with the essence of tradition and the intrigue of the unknown, it captivates with its deep, herbal complexity. Housed in an elegant emerald-green bottle, Indian Absinthe embodies a rebellious spirit, where time-honored craft meets untamed imagination. Every sip unveils a dance of botanicals, an alchemy of flavors that lingers like a legend. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Maharani Mahansar Indian Absinthe Royal Treasure Edition is a bold spirit honoring fine distillation. Infused with exotic botanicals and the essence of wormwood, it offers rich, herbal complexity with captivating depth. Encased in a collectors edition bottle, it embodies mystery, tradition, and craftsmanship. A tribute to ancient elixirs, this premium absinthe intrigues the senses and ignites the imagination, making every sip unforgettable. OPERATION / FLOW / INTERACTION: The Indian Absinthe Royal Treasure Edition packaging seamlessly blends elegance with functionality. The bottle is sealed with a handcrafted wooden cork, adorned with an embossed metal seal, ensuring authenticity and a premium feel. The label’s embossed branding and debossed patterns enhance its tactile appeal, while the handmade textured paper exudes craftsmanship. Designed for a refined unboxing experience, every detail reflects the mystique and heritage of this extraordinary spirit, making each reveal as captivating as the drink itself. PROJECT DURATION AND LOCATION: The project started in November 2024 in Jaipur and finished in December 2024 In Jaipur FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle is specially designed for Indian Absinthe, reflecting its bold and enigmatic character. The label is crafted from handmade textured paper, adding a rich, organic feel to the design. The main branding features elegant embossing, enhanced with luxurious gold foiling for a striking visual appeal. A meticulously crafted debossed pattern adds depth and refinement, creating a tactile experience that elevates the overall presentation. These elements come together to embody the essence of tradition, craftsmanship, and sophistication. SPECIFICATIONS / TECHNICAL PROPERTIES: The bottle size is 120 mm x 70 mm x 220 mm TAGS: Maharani Mahansar, Indian Absinthe, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana RESEARCH ABSTRACT: The design research for Indian Absinthe Royal Treasure Edition focused on merging ancient distillation artistry with a rare, collectible aesthetic. Inspired by vintage distillery pots, the bottle evokes the charm of an old-world elixir while resembling an exclusive perfume flask. The research involved studying historical absinthe-making equipment, botanical engravings, and classic glass craftsmanship through sketches, digital modeling, and material experimentation. Key insights emphasized the intricate balance between embossed branding, gold foiling, and a debossed botanical pattern, enhancing both visual richness and tactile appeal. This approach ensures a timeless yet luxurious presentation, celebrating tradition with a contemporary edge. CHALLENGE: The challenge in designing Indian Absinthe Royal Treasure Edition lay in capturing the essence of ancient distillation while creating a rare, collectible aesthetic. Achieving the perfect balance between the vintage distillery pot inspiration and the refined look of a perfume flask required extensive research and meticulous craftsmanship. Externally, sourcing handmade textured paper, executing precise embossing, gold foiling, and debossed botanical patterns while maintaining production feasibility posed complexities. These challenges were met through iterative prototyping, collaboration with skilled artisans, and fine-tuning production techniques to ensure a seamless fusion of heritage, luxury, and authenticity. ADDED DATE: 2025-02-22 09:11:02 TEAM MEMBERS (1) : IMAGE CREDITS: Dheeraj Bangur, 2024. |
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| Visit the following page to learn more: https://maharanimahansar.in | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Brandsthan PROFILE: Brandsthan is a premier design studio based in Jaipur, India, specializing in branding and packaging design. With a focus on creating impactful, visually compelling identities, Brandsthan delivers innovative design solutions that resonate with consumers and elevate brands. Led by Dheeraj Bangur, an award-winning designer recognized for his expertise in branding and packaging, the studio has successfully collaborated with global brands such as Radico, Jaisalmer Gin, Parle Agro, and Haldiram's. Brandsthan’s work reflects a deep understanding of consumer psychology, market trends, and the importance of design as a strategic tool in business growth. The studio’s design approach is rooted in creativity, precision, and a commitment to excellence, ensuring each project is tailored to the unique needs of its clients. Through a blend of traditional design principles and cutting-edge techniques, Brandsthan creates memorable, functional, and aesthetically pleasing designs that stand out in today’s competitive marketplace. Whether it's a new product launch, brand overhaul, or marketing campaign, Brandsthan continues to make a significant mark on the global design landscape. |
| AWARD DETAILS | |
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Indian Absinthe Heritage Liqueur by Dheeraj Bangur is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Dheeraj Bangur for design Indian Absinthe here.· Press Members: Login or Register to request an exclusive interview with Dheeraj Bangur. · Click here to view the profile and other works by Dheeraj Bangur. |
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