Moutai Shengyue Flying Fairy Packaging by Ying Song Brand Design Shenzhen Co, Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Moutai Shengyue Flying Fairy PRIMARY FUNCTION: Packaging INSPIRATION: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design. The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty. OPERATION / FLOW / INTERACTION: The box is opened from the right side, and the bottle is opened from the top metal cap PROJECT DURATION AND LOCATION: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging. SPECIFICATIONS / TECHNICAL PROPERTIES: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/ TAGS: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel RESEARCH ABSTRACT: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good. CHALLENGE: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express. ADDED DATE: 2025-02-22 07:17:05 TEAM MEMBERS (5) : Shuo Yu, Yingsong Chen , Wenbing Cheng , longKun Zou and Huandi Li IMAGE CREDITS: Image #1: Creator Yingsong Chen, 2024 Image #2: Creator Yingsong Chen, 2024 Image #3: Creator Yingsong Chen, 2024 Image #4: Creator Yingsong Chen, 2024 Image #5: Creator Yingsong Chen, 2024 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kweichow Moutai Co.,Ltd. PROFILE: Headquartered in Maotai Town, Renhuai City, Zunyi City, Kweichow Moutai Province, China, it has been selected as one of the top 500 BrandZ global brand value enterprises for many times. Its core products are green food, organic food, national geographical indication protection products and national intangible cultural heritage. It is a Chinese name card with fragrance all over the world. |
| AWARD DETAILS | |
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Moutai Shengyue Flying Fairy Packaging by Ying Song Brand Design Shenzhen Co, Ltd is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ying Song Brand Design Shenzhen Co, Ltd for design Moutai Shengyue Flying Fairy here.· Press Members: Login or Register to request an exclusive interview with Ying Song Brand Design Shenzhen Co, Ltd. · Click here to view the profile and other works by Ying Song Brand Design Shenzhen Co, Ltd. |
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