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Mountain Dew Hard Dew 2024 Beverage - Alcoholic by PepsiCo Design and Innovation
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DESIGN DETAILS
DESIGN NAME:
Mountain Dew Hard Dew 2024

PRIMARY FUNCTION:
Beverage - Alcoholic

INSPIRATION:
Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

 PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2025-02-21 13:46:18

TEAM MEMBERS (1) :


 IMAGE CREDITS:
PepsiCo Design and Innovation, 2024.


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-


NOMINATION DETAILS

Mountain Dew Hard Dew 2024 Beverage-Alcoholic by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Mountain Dew Hard Dew 2024 Beverage-Alcoholic by Pepsico Design and Innovation is Winner in Packaging Design Category, 2024 - 2025.

· Read the interview with designer PepsiCo Design and Innovation for design Mountain Dew Hard Dew 2024 here.

· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation.

· Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation.


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