Chinese Zodiac Gift Box Package by Tao Ran |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chinese Zodiac Gift Box PRIMARY FUNCTION: Package INSPIRATION: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity. OPERATION / FLOW / INTERACTION: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends. PROJECT DURATION AND LOCATION: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology. SPECIFICATIONS / TECHNICAL PROPERTIES: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm TAGS: Chinese Zodiac RESEARCH ABSTRACT: In the process of designing this project, research and thinking were mainly focused on the following three points: 1. How to present creative concepts in the simplest design language 2. How to inject vitality into traditional culture with new design language 3. How to provide a differentiated visual experience for the audience CHALLENGE: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution. ADDED DATE: 2025-02-18 09:33:13 TEAM MEMBERS (1) : IMAGE CREDITS: Tao Ran, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China State Construction Hailong Technology Company Limited PROFILE: China State Construction Hailong Technology Company Limited (hereinafter referred to as "China State Construction Hailong") is a technology business platform of China State Construction International Holdings Limited, which is specialized in the whole industry chain solution of new building construction methods, with leading design, research and development and intelligent construction capabilities in China. Founded in 1993 in Shenzhen, China State Construction Hailong is one of the earliest enterprises engaged in construction industrialization in China.The company has a grade A qualification for construction engineering design, a grade A qualification for building construction, a grade A qualification for foundation, and the original research and development of the "modular integrated building system", which has opened up the domestic assembly type 4.0 era, and has become the leading unit of the national "14th Five-Year Plan" key research and development project in this field. |
| AWARD DETAILS | |
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Chinese Zodiac Gift Box Package by Tao Ran is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Tao Ran for design Chinese Zodiac Gift Box here.· Press Members: Login or Register to request an exclusive interview with Tao Ran. · Click here to register inorder to view the profile and other works by Tao Ran. |
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