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| DESIGN DETAILS |
DESIGN NAME:
Castanea Nectar
PRIMARY FUNCTION:
Chestnut Honey
INSPIRATION:
The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
OPERATION / FLOW / INTERACTION:
A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
PROJECT DURATION AND LOCATION:
The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
SPECIFICATIONS / TECHNICAL PROPERTIES:
The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
TAGS:
Logo, gift, pattern, organic product
RESEARCH ABSTRACT:
The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
CHALLENGE:
The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
ADDED DATE:
2025-02-18 06:33:22
TEAM MEMBERS (1) :
IMAGE CREDITS:
Implementation, idea, design Inna Kovalenko
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| Visit the following page to learn more: https://www.behance.net/innessakov8f71 |
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| COMMENTS |
| Giulia Esposito |
Comment #103824 on June 20, 2025, 2:33 pm |
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Upon viewing the exceptional packaging design for "Castanea Nectar," I am deeply impressed by the thoughtful integration of cultural symbolism and aesthetic refinement evident in the work. The delicate watercolor technique masterfully captures the gentle essence of chestnut blossoms and leaves, beautifully conveying their inherent lightness and elegance. Equally remarkable are the carefully designed logo and typography, which cleverly incorporate smooth, rich lines to reflect the density and luxurious quality of chestnut honey, while simultaneously hinting at the chestnut tree's resilience and strength through the use of structured shapes. The inclusion of the small bee as a connecting visual element elegantly reinforces the idea of focused craftsmanship and the preciousness of the honey itself. Moreover, the meticulous attention paid to preserving the spirit of Kyiv, encapsulating both historical significance and contemporary dynamism within the design, enriches the overall concept, transforming the packaging into something more meaningful—a memorable reflection of warmth, nostalgia, and home. The creative process, which distinctly highlights the product's exclusivity and natural purity through an inspired combination of colors, shapes, and fonts, is a testament to the designer's extraordinary sensitivity and skill. I commend this extraordinary achievement and celebrate the remarkable vision and talent demonstrated by Inna Kovalenko.
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| Chloe Turner |
Comment #104444 on June 20, 2025, 7:43 pm |
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I am truly impressed by the remarkable elegance and thoughtful storytelling conveyed through the design of Castanea Nectar's packaging, which beautifully encapsulates the essence and charm of Kyiv's iconic chestnut trees. The meticulous attention to detail, from the evocative label design to the well-chosen name, perfectly captures the warmth, nostalgia, and unique character of chestnut honey, turning this unique product into an emotional experience rather than merely a culinary delight. The concept behind Castanea Nectar wonderfully transports the recipient back to the comforting atmosphere of springtime in Kyiv, evoking feelings of homecoming and serenity through its refined visual narrative. Witnessing the success and recognition of this exquisite packaging design with the prestigious A' Design Award is truly delightful and well-deserved, signaling to the design community the importance of meaningful connections between products and their cultural heritage, a task beautifully achieved by the talented Inna Kovalenko.
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| Elisabeth Clark |
Comment #105488 on June 21, 2025, 4:26 am |
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I am truly impressed by the exceptional elegance and thoughtful symbolism in Inna Kovalenko's award-winning packaging design for Castanea Nectar; the careful balance between the delicate watercolor illustration, capturing the soft beauty of chestnut blossoms, and the structured, smoothly flowing lines of the logo, perfectly reflecting the rich viscosity of chestnut honey, demonstrates extraordinary creativity and attention to detail. The inclusion of the small bee motif as a unifying element adds a delightful charm, while the thoughtful integration of Kyiv's cultural heritage and the chestnut tree's enduring symbolism enriches the overall storytelling, making Castanea Nectar not only visually appealing but also emotionally resonant. Additionally, I deeply appreciate the thorough and insightful research process undertaken, which clearly informed the concise naming and innovative visual expression, further highlighting Inna Kovalenko's skillful approach to brand creation. Witnessing such a remarkable example of design excellence is genuinely inspiring and a testament to the designer's remarkable talent and dedication to the craft.
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| Adam Harris |
Comment #106066 on June 21, 2025, 9:15 am |
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The thoughtful elegance and meticulous attention to detail in "Castanea Nectar" is genuinely inspiring and deserving of recognition; the watercolor illustrations beautifully capture the delicate nature of chestnut blossoms, while the carefully crafted logo eloquently symbolizes both the richness of the honey and the resilience of the chestnut tree itself. I deeply appreciate how this packaging design skillfully incorporates the spirit and heritage of Kyiv, transforming a local symbol into a universally appealing and emotionally resonant product. The harmonious blend of colors, shapes, and typography not only creates an inviting aesthetic appeal but also evokes a comforting warmth, successfully positioning Castanea Nectar as a truly memorable and unique gift. Observing such creativity, thoughtful symbolism, and refined execution in packaging design reaffirms my passion and enthusiasm for exceptional design work, and I wholeheartedly celebrate this well-deserved achievement.
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| Mark Allen |
Comment #107028 on June 21, 2025, 5:17 pm |
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Congratulations on receiving the prestigious A' Design Award in the Packaging Design category for the exquisite "Castanea Nectar" Chestnut Honey packaging design; the thoughtful integration of watercolor illustrations beautifully captures the delicate elegance of blossoms and leaves, while the refined logo artfully reflects both the rich texture of honey and the enduring strength of the chestnut tree. The meticulous attention given to every detail, from the harmonious selection of colors and fonts to the symbolic representation of Kyiv's heritage, successfully communicates a deep emotional connection, transforming the honey into an evocative experience of warmth and nostalgia. The remarkable blend of creativity, symbolism, and market insight demonstrates exceptional skill and dedication to the craft of packaging design, making the "Castanea Nectar" design an outstanding and memorable contribution to the industry.
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