Dotline Branding Corporate Website by Tomohiro Kaji |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dotline Branding PRIMARY FUNCTION: Corporate Website INSPIRATION: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education. To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry. OPERATION / FLOW / INTERACTION: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact. PROJECT DURATION AND LOCATION: The project started in December 2023 and it was launched on August 2024. |
PRODUCTION / REALIZATION TECHNOLOGY: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet TAGS: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling RESEARCH ABSTRACT: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity. Research Objective: To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy. Research Methods & Data Collection: We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy. Participants: The research involved employees, job seekers, affiliated company staff, and corporate executives. Results & Insights: Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires. Impact: This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society. CHALLENGE: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface. ADDED DATE: 2025-02-13 23:52:25 TEAM MEMBERS (1) : IMAGE CREDITS: Tomohiro Kaji, 2024. |
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| Visit the following page to learn more: https://tomodachiltd.com/dotline-1 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Dotline Co., Ltd. PROFILE: Dotline, a leading welfare company in Chiba, Japan, focuses on supporting local communities and addressing aging population and low birth rate challenges. Guided by Social 3.0, it provides innovative welfare services. |
| AWARD DETAILS | |
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Dotline Branding Corporate Website by Tomohiro Kaji is Winner in Website and Web Design Category, 2024 - 2025.· Read the interview with designer Tomohiro Kaji for design Dotline Branding here.· Press Members: Login or Register to request an exclusive interview with Tomohiro Kaji. · Click here to register inorder to view the profile and other works by Tomohiro Kaji. |
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