Courage 2.0 Packaging Design by Edmund Lim and Tony Ng |
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| DESIGN NAME: Courage 2.0 PRIMARY FUNCTION: Packaging Design INSPIRATION: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity. Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality. SPECIFICATIONS / TECHNICAL PROPERTIES: 8 x 4.7 x 20 cm; 315 g TAGS: - RESEARCH ABSTRACT: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience. Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling. Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality. Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience. Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles. Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative. CHALLENGE: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers. ADDED DATE: 2025-02-11 05:38:27 TEAM MEMBERS (2) : Creative Director: Edmund Lim and Senior Designer: Tony Ng IMAGE CREDITS: Edmund Lim and Tony Ng, 2024. |
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| Visit the following page to learn more: https://www.thedetail.com.sg | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Detail Pte Ltd PROFILE: Based in Singapore, we are a branding agency specializing in creating memorable logos, key visuals, and packaging designs. We help brands craft unique identities that resonate with their audience, blending creativity with strategy to deliver impactful and visually compelling designs. |
| AWARD DETAILS | |
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Courage 2.0 Packaging Design by Edmund Lim and Tony Ng is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Edmund Lim and Tony Ng for design Courage 2.0 here.· Press Members: Login or Register to request an exclusive interview with Edmund Lim and Tony Ng. · Click here to register inorder to view the profile and other works by Edmund Lim and Tony Ng. |
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