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| DESIGN DETAILS |
DESIGN NAME: Focal
PRIMARY FUNCTION: Bookcase
INSPIRATION: Focal Bookcase draws inspiration from the balanced symmetry of Neoclassical architecture and the refined details of Art Deco. The brass supports, resembling vertical columns, reflect the rhythmic form of architectural structures. By combining the modernism of the 1920s with fine craftsmanship and luxurious materials, it offers a timeless design. With its flawless craftsmanship and surface details, it embodies the harmony of classical and contemporary aesthetics.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Focal Bookcase is a meticulously designed bookcase that seamlessly blends intricate surface details with impeccable craftsmanship. Its leg structure, reminiscent of vertical columns, creates a dynamic appearance with asymmetrical grooves along the shelf edges. Brass details emphasize luxury and elegance, while the flawless surface symmetry ensures aesthetic balance. It reinterprets the timeless lines of neoclassical architecture through a modern design language.
OPERATION / FLOW / INTERACTION: Focal Bookcase is designed to be both decorative and functional. It offers an ideal shelf arrangement for books, objects, and artworks, while the vertical brass columns enhance stability. The asymmetrical edge details create a different perspective from every angle, adding aesthetic dynamism to the space.
PROJECT DURATION AND LOCATION: The project began with the initial sketches during a trip to Paris in 2023. The production was completed in 2024, in Ankara.
FITS BEST INTO CATEGORY: Furniture Design
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PRODUCTION / REALIZATION TECHNOLOGY: Focal Bookcase is crafted from a perfect fusion of high-quality wood and brass materials. The surfaces are shaped using Cnc cutting and finished by hand to achieve an exceptional smoothness. The brass columns serve as structural supports, while the asymmetrical chamfered edges of the shelves add dynamism to the design. The enhanced material structure ensures durability and long-lasting use.
SPECIFICATIONS / TECHNICAL PROPERTIES: Height: 208 cm, Width: 120 cm, Depth: 40 cm. Its balanced form and open-shelf structure create a transparent composition within spaces. The lightweight and elegant design, combined with a closed lower compartment, makes it ideal for both storage and display.
TAGS: Focal, Bookcase, Neoclassic, Art Deco, Asymmetry, Wood, Brass, Modern, Elegant, Architecture
RESEARCH ABSTRACT: Research on Neoclassical architecture and Art Deco design principles formed the foundation of Focal Bookcase’s inspiration. The architectural column form was combined with refined brass details to achieve a balance between aesthetics and functionality in furniture. Material, proportion, and symmetry analyses supported the integrity of the design.
CHALLENGE: The main design challenge of the Focal Bookcase was adapting architectural elements to a furniture scale while maintaining a balanced structure. Specially developed hidden connection points were implemented to allow the brass columns to function as structural supports without losing their delicate form, ensuring that the shelves remain suspended in the air.
ADDED DATE: 2025-02-10 13:40:48
TEAM MEMBERS (1) :
IMAGE CREDITS: A. Murat ARIK
Erinç ULUSOY
Giray AYDOS
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| Visit the following page to learn more: https://www.qzens.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME: QZENS Furniture
PROFILE: Founded in 2002 by two cousins who shared a common dream, QZENS began its journey in a modest 160 m² production workshop, with zero capital and rented machinery. Since its establishment, the company has been unwavering in its pursuit of becoming a globally recognized brand. Today, QZENS continues to expand with two production facilities in Ankara Siteler, an 1,800 m² flagship store in Ankara Beytepe, and international offices in Milan and Erbil. The brand operates with a team of over 200 professionals across management, project planning, production, and field operations, all dedicated to maintaining excellence at every stage. QZENS stands out as a brand that seamlessly merges art with technology, defies the ordinary, and is driven by a passion for crafting elegant, awe-inspiring designs. With a strong commitment to luxury, the company strives to offer an extraordinary experience through products that tell a story—where creativity and originality are embedded in every detail, all while upholding the highest quality standards. Precision and meticulous craftsmanship define QZENS’ approach to production. Each product is created using carefully selected premium materials, rigorously inspected at every stage to ensure it meets the brand’s uncompromising standards. This dedication to fine craftsmanship and superior quality sets QZENS apart, ensuring that every product embodies uniqueness, excellence, and outstanding performance.
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| COMMENTS |
| Giulia Esposito |
Comment #103785 on June 20, 2025, 2:13 pm |
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I am truly inspired by the exceptional elegance and sophisticated harmony embodied in the Focal Bookcase, which masterfully blends the structural beauty of Neoclassical architecture with the refined luxury of Art Deco detailing. The meticulous attention to craftsmanship and the choice of high-quality materials, particularly the subtle yet impactful brass accents, highlight a profound understanding of how aesthetic balance and functionality can coexist gracefully in a single design. Furthermore, the dynamic interplay between the asymmetrical chamfered edges on the shelves and the vertical brass columns creates a captivating visual rhythm reminiscent of architectural forms, underscoring the depth of research and creativity invested in the development process. The innovative approach of adapting architectural elements to furniture scale, while skillfully addressing structural challenges through hidden connections, showcases a commendable commitment to both form and practicality, resulting in a timeless and sophisticated piece of furniture. It is evident why this remarkable creation has received such prestigious recognition, and I sincerely admire the inspiring vision and dedication displayed by Yilmaz Dogan.
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| Elisabeth Clark |
Comment #105451 on June 21, 2025, 4:08 am |
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I am truly impressed by the exceptional elegance and meticulous craftsmanship displayed in Yilmaz Dogan's award-winning "Focal" Bookcase; the manner in which the design seamlessly integrates the classical symmetry of Neoclassical architecture with the refined detailing characteristic of Art Deco is both innovative and inspiring. The vertical column-like brass supports, complemented by the exquisite asymmetrical grooves along the shelf edges, demonstrate a remarkable level of attention to detail and a sophisticated understanding of proportion and materiality. Additionally, the luxurious brass accents highlight both the aesthetic appeal and the timeless elegance of the overall design, creating a harmonious blend of classical tradition and contemporary flair. The thorough research and thoughtful consideration behind the development of the "Focal" Bookcase are evident and clearly reflect Yilmaz Dogan's dedication to excellence in furniture design. Witnessing such a remarkable fusion of historical inspiration and modern sensibilities is genuinely delightful and highlights the significance of this well-deserved recognition.
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| Mark Allen |
Comment #106992 on June 21, 2025, 4:59 pm |
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The Focal Bookcase is an exceptional piece of furniture design that masterfully combines the elegance of Neoclassical architecture with the refined sophistication of Art Deco, resulting in a truly captivating aesthetic. The meticulous attention to detail, evident in the asymmetrical grooves, brass accents, and structural precision, highlights a remarkable balance between functionality and visual allure. The integration of architectural elements into furniture scale, accomplished through expert craftsmanship and innovative hidden connections, further underscores the ingenuity and dedication involved in creating the Focal Bookcase. Warmest congratulations on receiving the A' Design Award in the Furniture Design category for this outstanding and inspiring achievement.
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