Panlong Tiandi Mtpt Retail Store by Minghong Ou |
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| DESIGN NAME: Panlong Tiandi Mtpt PRIMARY FUNCTION: Retail Store INSPIRATION: Inspired by my experience of hiking outdoors, I wanted to integrate outdoor forests, streams, ponds, stones, mountain huts and sounds into this space to blur the boundaries between indoors and outdoors, artificial and natural, with the theme of "Touching Nature", allowing the flexible beauty of nature to flow freely within the space and achieving a symbiotic fusion between architecture and landscape. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Centered around the project's core concept and the texture of the water town environment, we understand the symbiotic relationship between outdoor experiences and the natural environment. It has a morning glory-shaped sound installation. It draws people into a mysterious world of sound and light, allowing them to touch the sounds of nature in an unprecedented state, bringing people closer to nature. OPERATION / FLOW / INTERACTION: We designed a sound installation in this space. We collect outdoor water sounds, bird sounds, wind sounds, etc., to increase the interaction between people and nature. PROJECT DURATION AND LOCATION: The project started in June 2024 in Shanghai and finished in November 2024 in Shanghai FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The space overall adopts raw wood and micro-cement materials to create a basic natural atmosphere indoors, blending seamlessly with the water town scenery through large floor-to-ceiling windows, allowing natural elements to run through and flow freely between indoors and outdoors. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 14100mm x Depth 8400mm x Height 4100mm TAGS: "sound, installation, symbiosis, retail, micro-cement" RESEARCH ABSTRACT: The design of retail stores has been the subject of considerable research in disciplines such as marketing and consumer behavior. In this project, through the methods of dialogue, tropes and defamiliarization, we create a space that already exists in memory but is not yet fully present in reality. We hope that customers can have a different experience and give the retail design a new look. For example, tropes are used to represent abstract streams, ponds, and forests of light. CHALLENGE: The most difficult part of this design was the sloping wooden planks above the display area. The thickness of the board is only 20mm. It hangs in the air and will not deform. Solution: Use aluminum alloy frame internally and wood veneer on the surface. ADDED DATE: 2025-01-22 02:53:35 TEAM MEMBERS (1) : IMAGE CREDITS: Minghong Ou, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ImSD PROFILE: ImSD Imperfetto Space Design is an architectural and spatial design firm established in Shanghai, composed of a group of people with the background of overseas study and foreign enterprise work experience. It aims to provide services such as high-end commercial space design, high-end residential space design, and soft decoration design. "Imperfetto" is Italian, meaning unfinished and imperfect. Finished and unfinished, perfect and imperfect, they are relative and interdependent. The essence of design is to explore the boundaries of life, which means to create and is a process that never ends because creation itself has no ending. |
| AWARD DETAILS | |
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Panlong Tiandi Mtpt Retail Store by Minghong Ou is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Minghong Ou for design Panlong Tiandi Mtpt here.· Press Members: Login or Register to request an exclusive interview with Minghong Ou. · Click here to register inorder to view the profile and other works by Minghong Ou. |
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