Chery E02 Hmi Design by Chery |
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| DESIGN NAME: Chery E02 PRIMARY FUNCTION: Hmi Design INSPIRATION: Based on the Atomic Design, this project simplifies visual elements and eliminates redundant information to create a concise, clear, and efficient user interface. From the aesthetic and innovation standpoint, the primary color, Glacial Blue, aligns with the identity of CHERY and the theme of HMI. The color features high visibility while minimizing visual fatigue. These features improve information retrieval efficiency and overall user experience while avoiding visual distractions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The HMI of Chery E02 represents a comprehensive revolution in the automotive human machine interface. Centered on the Atomic Design, it not only integrates multiple functions such as navigation, entertainment, communication, and vehicle control but also enables drivers to enjoy a more relaxed and pleasant driving experience through a simplified interface layout, efficient interaction methods, and a smart voice assistant, creating a new ecosystem of interaction between humans and the vehicle. OPERATION / FLOW / INTERACTION: The interface design emphasizes simplicity, usability, and consistency. Magnetic level motion effects mimic tactile feedback in the real world, like the attraction and repulsion between elements during card editing, for intuitive feedback and a smooth, natural experience. The voice assistant Xiao Qi creates a natural, friendly rapport with users, offering proactive care and interaction. It changes expressions in different states to evoke emotional resonance and a sense of belonging among users. PROJECT DURATION AND LOCATION: The project was launched in March 2024 in Wuhu, Anhui, China, and is scheduled for official release on August 30, 2025. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The physical dimensions are larger, without physical black borders for a seamless user experience. The hierarchy design at a lower level allows all primary functions to be accessible from the top level page, enhancing driving safety by minimizing distractions. The interface utilizes small window displays for App Lists rather than full-screen displays, effectively reducing distractions while driving. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Automotive human machine interface, Atomic design, Magnetic level motion effects, Emotional voice assistance, User friendly design RESEARCH ABSTRACT: With the ongoing advancement of technology, modern automobiles are integrating increasingly complex infotainment systems, including navigation, entertainment, communication, vehicle control. However, their practical use often results in overwhelming interfaces and information overload, which can compromise driving safety. To address these challenges, this interface design prioritizes simplicity, usability, and consistency, delivering a more comfortable, convenient, and safe driving experience. CHALLENGE: To create a concise, clear, and efficient interface, every interface element is as indispensable as an atom, with layouts as precise as mechanical parts. In the dock bar, the temperature button is positioned within the natural thumb reach of the driver, ergonomically designed for easy operation with one hand, while another temperature button is slightly offset towards the front passenger. The status bar appears prominently at the top of the screen, ensuring critical data is instantly visible. ADDED DATE: 2025-01-20 21:52:51 TEAM MEMBERS (22) : Yong Xia, Zhenchun Xie, Tongkun Zhou, Mengxiang Li, Dong Han, Yangyang Pan, Fenghu Chen, Jiquan Sun, Yaozhong Tian, Peng Chen, Tianxiang Zhao, Xianyi Wan, Yinbiao Wang, Mengyuan Li, Shuang Zhu, Chenyi Wang, Yinyu Wang, Jing Tao, Zhengmei Wang, Cenran Dong, Dongxin Zhao and Jiaming Zhu IMAGE CREDITS: Chery, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: CHERY PROFILE: CHERY, founded in Wuhu, Anhui Province in 1997, is a leading independent brand in China. Covering passenger cars, commercial vehicles, etc., it is the largest vehicle and powertrain R&D enterprise in China. There are more than 10 million users worldwide and 1.95 million overseas users. Yin Tongyue was appointed as chairman. In 2024, CHERY will enter the Fortune Global 500 for the first time, ranking 385th. Adhere to independent innovation, focus on new energy, expand the global market, and strive to become a world-class green intelligent travel technology company. |
| AWARD DETAILS | |
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Chery E02 Hmi Design by Chery is Winner in Interface, Interaction and User Experience Design Category, 2024 - 2025.· Read the interview with designer Chery for design Chery E02 here.· Press Members: Login or Register to request an exclusive interview with Chery. · Click here to register inorder to view the profile and other works by Chery. |
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