Centrestage 2024 Event Organiser Space by Rachel Tsang |
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| DESIGN NAME: Centrestage 2024 PRIMARY FUNCTION: Event Organiser Space INSPIRATION: The combination of "craftsmanship& UNIQUE PROPERTIES / PROJECT DESCRIPTION: CENTRESTAGE, the annual highlight of the Asian fashion scene, serves as a premier platform for promoting global designer brands and collections and facilitating the launch of new products in the region. HKTDC invited industry professionals from around the world to participate in the annual event, fostering collaborative opportunities. This year we showcased 250 brands from 17 countries and regions, offered a captivating lineup of events including fashion shows, seminars, networking activities and fashion tours for all visitors. OPERATION / FLOW / INTERACTION: The main event at HKCEC featured five thematic zones: Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The strategically designed layout and thoughtful venue decoration, including the Main Stage, Presentation, and Mini Parade areas enriched our trade hall & shows variety. For the ELITES show at the Palace Museum, inspired by "HOME" and "Circle" concept, we created a circular runway centered with a 5.8m diameter by 2.3m height, a mega incense mountain, blended with unique lighting effects to create a world-class haute couture event. PROJECT DURATION AND LOCATION: CENTRESTAGE, a 4-day fashion event, was held from 4th to 7th September 2024 at the Hong Kong Convention and Exhibition Centre (HKCEC). The CENTRESTAGE ELITES show took place at the Hong Kong Palace Museum the night before the fair opened. |
PRODUCTION / REALIZATION TECHNOLOGY: The couture journey began with raw fabric, progressing through craftsmanship to modern technology. Projection technology and lighting created dynamic patterns on fabric, with LED walls and interactive floor enhancing the immersive experience. Decorative elements like mega cotton fabric, beads, plastic, and LED lights symbolized fashion's evolution. Graphics blended classical lace and embroidery with futuristic coding and pixel elements, featured with AI generated models with runway shows, illustrating the dynamic transformation of fashion craftsmanship across different eras. SPECIFICATIONS / TECHNICAL PROPERTIES: This year's CENTRESTAGE events were divided into two parts. The ELITES show at the Hong Kong Palace Museum occupied 450 sqm and hosted 300 guests. The grand event at the Hong Kong Convention and Exhibition Center spanned over 11000 sqm, featuring a fairground space and a highlighted main calkwalk stage for 600 guests. The meticulous planning and innovative design elements ensured an immersive and unforgettable experience for all attendees. TAGS: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, FASHIONALLY, ELITES, YDC, Fashion Hong Kong, , Asia’s Fashion Spotlight, Exhibition Design RESEARCH ABSTRACT: The CENTRESTAGE event featured an AI-generated model video to promote exhibitors' collections, created immersive and interactive moments perfect for Instagram. A highlight was the use of over 150,000 incense sticks to form a mega-sized incense mountain, serving as a dynamic backdrop for the ELITES models. This innovative approach combined traditional craftsmanship with cutting-edge technology, offering an unique and captivating experience for all attendees. CHALLENGE: We dedicated 9 months from thorough research, planning, follow with study industry trend and innovative design. This approach aimed to create a "wow" factor, such as the 10m long interactive floor with dynamic hanging fabric above. Similarly the vibrant overhead neon LED light strings at the Urban zones required detailed drawing and coordination. It was also crucial to have an experienced support team on site, especially for ELITES at the Hong Kong Palace Museum, ensuring a smooth move-in and transforming the museum space into an immersive show venue within 16 hours. ADDED DATE: 2025-01-08 03:10:19 TEAM MEMBERS (1) : HKTDC Creative Department IMAGE CREDITS: Hong Kong Trade Development Council |
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| Visit the following page to learn more: https://www.youtube.com/watch?v=yYbevN5l |
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NAME: Hong Kong Trade Development Council PROFILE: The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. |
| AWARD DETAILS | |
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Centrestage 2024 Event Organiser Space by Rachel Tsang is Winner in Event and Happening Design Category, 2024 - 2025.· Read the interview with designer Rachel Tsang for design Centrestage 2024 here.· Press Members: Login or Register to request an exclusive interview with Rachel Tsang. · Click here to register inorder to view the profile and other works by Rachel Tsang. |
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