Qishan Saozi Noodles Packaging by Huang Yong |
Home > Winners > #166486 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Qishan Saozi Noodles PRIMARY FUNCTION: Packaging INSPIRATION: Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture. OPERATION / FLOW / INTERACTION: The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details. PROJECT DURATION AND LOCATION: Xi'an, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance. SPECIFICATIONS / TECHNICAL PROPERTIES: 14mmx38mmx200mm TAGS: Qipinfu, Saozi noodles, Qishan Saozi noodles RESEARCH ABSTRACT: This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development. CHALLENGE: The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness. ADDED DATE: 2024-12-26 19:26:59 TEAM MEMBERS (1) : Huang Yong IMAGE CREDITS: Illustrator/Hu Yunfeng |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: QIPINFU PROFILE: Qipinfu Company was established in 2020. It is a professional and modern food management company engaged in agricultural and sideline products, clean vegetable processing, pre-prepared dishes, regional specialty food technology research and development, production and processing, marketing, and food culture promotion and publicity. It is committed to expanding and strengthening the "one bowl of noodles" economy in Baoji City and accelerating the standardization, scale and branding of Qishan Saozi noodles. |
| AWARD DETAILS | |
 |
Qishan Saozi Noodles Packaging by Huang Yong is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Huang Yong for design Qishan Saozi Noodles here.· Press Members: Login or Register to request an exclusive interview with Huang Yong. · Click here to register inorder to view the profile and other works by Huang Yong. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Huang Yong's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
