Labo De Dermafirm Luxury Cosmetics Rebrand by Ming Tung |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Labo De Dermafirm PRIMARY FUNCTION: Luxury Cosmetics Rebrand INSPIRATION: The concept of this logo is an indication of the 6 key ingredients of the brand, representing the advanced technologies and formulations. Building a pure, reliable, clean performance. The inspiration behind the logo is from the BIOTOC and purify-water technology. Emphasizing the concepts with circular shapes like water drops and cells. UNIQUE PROPERTIES / PROJECT DESCRIPTION: At DERMAFIRM, we are committed to advancing dermatological excellence by developing reliable and safe products made with high-purity and clean ingredients. Our mission is grounded in years of clinical research and expertise at our in-house laboratory, ensuring that every formula is both effective and precise. Embracing sustainability, inclusivity, and transparency as our core values. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1. Primary package bottle: HEINZ-GLASS GROUP sustainable glass. A German glass supplier, excels in sustainable glass. 2. Primary package cap: Stainless steel by Taihang Technology Co., Ltd. and TRongsheng CNC Precision Engraving from China. 3. Primary package tube: Seaweed by SWAY. Does not have this specific printing method but could build future development. 4. 2ndary package box: Neenah Paper Classic Crest® Cover Solar White Super Smooth 80 lb. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: Problem: The current Product Detail Page (PDP) does not effectively highlight the benefits of key ingredients, making it difficult for consumers to understand the value of the products. Additionally, ne orano s e strioution is currenuv mileo lo e-commerce. wnicn restricts customer reach and brand exposure. There is also a lack of consistency across product lines, leading to potential contusion ana weakenea orana laenuty. Solution: To address these issues, the PDP should be revised to prominently promote the benefits of ingredients, making it easier for consumers to appreciate the product's value. Expanding distribution to include retail channels will help broaden the customer base and increase brand visibility. Furthermore, implementing a consistent brand color scheme in retail settings will enhance brand recognition, and utilizing in-house manufacturing will ensure quality and uniformity across all product lines. ADDED DATE: 2024-12-24 19:53:59 TEAM MEMBERS (1) : IMAGE CREDITS: Ming Tung, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ming Tung PROFILE: At LABO de DERMAFIRM, we are committed to advancing dermatological excellence by developing reliable and safe products made with high-purity and clean ingredients. Our mission is grounded in years of clinical research and expertise at our in-house laboratory, ensuring that every formula is both effective and precise. Embracing sustainability, inclusivity, and transparency as our core values. |
| AWARD DETAILS | |
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Labo De Dermafirm Luxury Cosmetics Rebrand by Ming Tung is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ming Tung for design Labo De Dermafirm here.· Press Members: Login or Register to request an exclusive interview with Ming Tung. · Click here to register inorder to view the profile and other works by Ming Tung. |
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