Bark Bark Beer Packaging by Dheeraj Bangur |
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| DESIGN NAME: Bark Bark PRIMARY FUNCTION: Beer Packaging INSPIRATION: Inspired by Bavaria's untamed spirit, Bark Bark Beer fuses boldness with modern flair. Each variant reflects its unique personality, Light, in a crisp white can with blue accents, offers breezy refreshment. Bold, in sleek black with fiery red, radiates intense character. Regular, in vibrant yellow with red and black, balances flavor for any occasion. Featuring a hand-scripted Crafted font and bold Untamed typeface, Bark Bark Beer is more than a drink. It is an adventure in every can. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bark Bark Beer is a premium German brand crafted for the bold. It is offered in three variants, Light (3.5% ABV) in a sleek white can with blue accents, Dark (7.5% ABV) in a black can with red highlights, and Regular (5% ABV) in a vibrant yellow can with red and black accents, balancing boldness and approachability. The tagline Crafted for the Untamed merges hand-script with bold modern fonts, capturing the adventurous spirit and fearless edge of the brand. OPERATION / FLOW / INTERACTION: This beer can operates like any standard can, featuring a single pull-tab mechanism. The colored matte aluminum ring tab is designed for easy opening with a simple push-down action, ensuring convenience. Users can drink directly from the can or insert a straw for a more refined experience. The pull-tab design ensures an airtight seal until opened, preserving freshness and carbonation, while the ergonomic tab shape allows effortless interaction. PROJECT DURATION AND LOCATION: The project started in October 2009 in Jaipur and finished in November 2024 in Jaipur. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design features aluminum cans with matte finishes for a premium tactile feel. Metallic blue accents in the Light variant, red in the Bold variant, and yellow in the Regular variant are applied with a chrome finish, adding a striking shine to the minimal color palette. Vertical wavy lines in bold gray with a pinch of each variant color represent zeal and joy. This blend of textures and finishes emphasizes a modern, high-quality aesthetic, ensuring durability and visual appeal. SPECIFICATIONS / TECHNICAL PROPERTIES: The design utilizes standard 500ml aluminum cans with dimensions conforming to ISO specifications are diameter 66mm (202/211) and Height 122mm (610). The cans feature a sleek matte finish for a premium look and feel, with chrome metallic highlights for accentuating the color details. The packaging ensures durability, stackability, and compatibility with modern filling lines, adhering to industry standards for production efficiency. TAGS: Bark Bark Beer, German Shepherd logo, Bavaria beer inspiration, matte finish cans, chrome accents, adventurous beer branding, modern beer packaging, playful beer identity RESEARCH ABSTRACT: I conducted self driven exploratory research, analyzing beer brands and identifying a lack of fun in their design. The goal was to create a joyful, bold identity. Inspired by Bavaria, Germany. Known for fine beer and the German Shepherd as a design icon, I chose Bark Bark for its playful appeal. Google insights and German flag colors (black, yellow, and red) influenced the design, blending tradition with a modern flair. The result connects emotionally, setting a new standard in beer branding. CHALLENGE: The creative challenge was blending boldness with joy while honoring Bavaria beer heritage. Internally, I balanced historical significance with a modern, playful brand identity using the German Shepherd as a symbol. Socially, I aimed to break the seriousness of traditional beer branding. Externally, production constraints like ensuring matte finishes and chrome accents aligned with available technology, while research relied on limited but focused online insights to craft a unique narrative. ADDED DATE: 2024-12-19 04:21:57 TEAM MEMBERS (1) : IMAGE CREDITS: Dheeraj Bangur, 2024. |
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NAME: Brandsthan PROFILE: Brandsthan is a premier design studio based in Jaipur, India, specializing in branding and packaging design. With a focus on creating impactful, visually compelling identities, Brandsthan delivers innovative design solutions that resonate with consumers and elevate brands. Led by Dheeraj Bangur, an award-winning designer recognized for his expertise in branding and packaging, the studio has successfully collaborated with global brands such as Radico, Jaisalmer Gin, Parle Agro, and Haldiram's. Brandsthan’s work reflects a deep understanding of consumer psychology, market trends, and the importance of design as a strategic tool in business growth. The studio’s design approach is rooted in creativity, precision, and a commitment to excellence, ensuring each project is tailored to the unique needs of its clients. Through a blend of traditional design principles and cutting-edge techniques, Brandsthan creates memorable, functional, and aesthetically pleasing designs that stand out in today’s competitive marketplace. Whether it's a new product launch, brand overhaul, or marketing campaign, Brandsthan continues to make a significant mark on the global design landscape. |
| AWARD DETAILS | |
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Bark Bark Beer Packaging by Dheeraj Bangur is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Dheeraj Bangur for design Bark Bark here.· Press Members: Login or Register to request an exclusive interview with Dheeraj Bangur. · Click here to register inorder to view the profile and other works by Dheeraj Bangur. |
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