Kaorium Fragrance Experience Device by Toshiharu Kurisu - Scentmatic |
Home > Winners > #166218 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Kaorium PRIMARY FUNCTION: Fragrance Experience Device INSPIRATION: This project began with the vision of "enriching people's sensibilities and senses through fragrance." Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently. For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents. To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI. Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement. OPERATION / FLOW / INTERACTION: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean." Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience. PROJECT DURATION AND LOCATION: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use. |
PRODUCTION / REALIZATION TECHNOLOGY: Everyone perceives scents differently. Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation. With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents. SPECIFICATIONS / TECHNICAL PROPERTIES: External dimensions W1083.5 × D718 × H850 mm Weight 80kg Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions. TAGS: Kaorium, AI, fragrance, signage, device RESEARCH ABSTRACT: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo. In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction. The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK. CHALLENGE: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words. Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value. ADDED DATE: 2024-12-18 10:03:47 TEAM MEMBERS (2) : producer/director: Toshiharu Kurisu and designer: Yoshiyuki Habashima IMAGE CREDITS: Image #1: SCENTMATIC.Inc, Kaorium, 2025. Image #2: SCENTMATIC.Inc, Kaorium, 2025. Image #3: SCENTMATIC.Inc, Kaorium, 2025. Image #4: SCENTMATIC.Inc, Kaorium, 2025. Image #5: SCENTMATIC.Inc, Kaorium, 2025. PATENTS/COPYRIGHTS: Trademark (2023) 2022-082558 SCENTMATIC.Inc |
||||
| Visit the following page to learn more: https://scentmatic.co.jp/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Scentmatic Inc. PROFILE: Scentmatic was founded in 2019 as a co-creation business design group that uses an AI system to verbalize scents to add "emotional experience value" to anything. Scentmatic is working on the "digitalization of the sense of smell." It is about evolving people's sensibilities through the "aroma experience" of scent and words, bringing innovation to businesses in all industries. |
| AWARD DETAILS | |
 |
Kaorium Fragrance Experience Device by Toshiharu Kurisu-Scentmatic is Winner in Interface, Interaction and User Experience Design Category, 2024 - 2025.· Read the interview with designer Toshiharu Kurisu - Scentmatic for design Kaorium here.· Press Members: Login or Register to request an exclusive interview with Toshiharu Kurisu - Scentmatic. · Click here to register inorder to view the profile and other works by Toshiharu Kurisu - Scentmatic. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Toshiharu Kurisu-Scentmatic's Interface Design?
You will most likely enjoy other award winning interface design as well.
Click here to view more Award Winning Interface Design.
  |
 |
