Mannay CBE 2020 Booth by Wai Ho Cheung |
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| DESIGN NAME: Mannay CBE 2020 PRIMARY FUNCTION: Booth INSPIRATION: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo. UNIQUE PROPERTIES / PROJECT DESCRIPTION: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party. OPERATION / FLOW / INTERACTION: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors. PROJECT DURATION AND LOCATION: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 6 m x Depth 15 m x Height 4 m TAGS: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai RESEARCH ABSTRACT: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience. CHALLENGE: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections. ADDED DATE: 2024-12-06 01:33:34 TEAM MEMBERS (1) : Wai Ho Cheung IMAGE CREDITS: Simon Zhou |
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| Visit the following page to learn more: http://www.mannay.com/newinfo.aspx?About |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Mannay Cosmetic Co. PROFILE: Shenzhen Mannay Cosmetic Co., Ltd., founded in 1996 and engaged in cosmetic industry for 28 years with own R&D capability, that offers precise and exclusive one-stop ODM service with complete process, from planning and development stage to final output. |
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