Urbaner Customer Experience Website Packaging by Deeeep Creative Lab |
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| DESIGN NAME: Urbaner PRIMARY FUNCTION: Customer Experience Website Packaging INSPIRATION: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences. OPERATION / FLOW / INTERACTION: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion. For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability. The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable. PROJECT DURATION AND LOCATION: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024. FITS BEST INTO CATEGORY: Meta, Strategic and Service Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1.User-Focused Trimmer Design for the Japanese Market. Japanese beard types and grooming habits. Using motor and high-carbon steel blades from Japan. The compact design allows for easy beard adjustment anytime, anywhere. 2.Responsive Web Development for Engaging User Experiences. Focus on a one-page layout for brand communication and product feature display. The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience. 3.Thoughtfully Designed Packaging for a Memorable First Impression. Focuses on packaging structure, visual style, production conditions, and material selection. SPECIFICATIONS / TECHNICAL PROPERTIES: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services. TAGS: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture. RESEARCH ABSTRACT: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation. •User Experience Focuses on visual design for user touch points, engaging the target audience through the website. •Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic. •Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms. CHALLENGE: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued. ADDED DATE: 2024-11-19 23:16:19 TEAM MEMBERS (1) : Deeeep Creative LAB IMAGE CREDITS: Deeeep Creative LAB,URBANER,2024 |
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| Visit the following page to learn more: https://shorturl.at/xIPlS | |||||
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NAME: Deeeep Creative Lab PROFILE: "Thinking Deeper" is the core philosophy of Deeeep Creative Lab. With precise strategy and creative thinking, the team collaborates in design and planning to enhance each brand’s depth and potential. They provide comprehensive brand planning, including identity, websites, packaging, and graphics. Through clear communication and compelling visual storytelling, they serve as a bridge between brands and their consumers. |
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Urbaner Customer Experience Website Packaging by Deeeep Creative Lab is Winner in Meta, Strategic and Service Design Category, 2024 - 2025.· Read the interview with designer Deeeep Creative Lab for design Urbaner here.· Press Members: Login or Register to request an exclusive interview with Deeeep Creative Lab. · Click here to register inorder to view the profile and other works by Deeeep Creative Lab. |
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