Goldwin Headquarters Office Interiors by Good Place and Maf |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Goldwin Headquarters PRIMARY FUNCTION: Office Interiors INSPIRATION: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment. OPERATION / FLOW / INTERACTION: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions. PROJECT DURATION AND LOCATION: The project started in March 2023 and finished in May 2024 in Tokyo, Japan FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment. SPECIFICATIONS / TECHNICAL PROPERTIES: 41500mm×55400mm×21 TAGS: Office, Office Interior, Workplace, Workspace, OfficeDesign RESEARCH ABSTRACT: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy. CHALLENGE: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices. ADDED DATE: 2024-11-19 18:56:08 TEAM MEMBERS (5) : Designer: Saori Takata(GOOD PLACE), Designer: Ryota Unno(GOOD PLACE), Designer: Toshiya Maekawa(Maf), PM: Yosuke Kunii(GOOD PLACE) and PM: Haruna Kageyama(GOOD PLACE) IMAGE CREDITS: Photographer: Keiko Chiba (Nacasa & Partners) |
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| AWARD DETAILS | |
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Goldwin Headquarters Office Interiors by Good Place and Maf is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Good Place and Maf for design Goldwin Headquarters here.· Press Members: Login or Register to request an exclusive interview with Good Place and Maf. · Click here to register inorder to view the profile and other works by Good Place and Maf. |
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