Mua Yik Hand-Picked Series Tea Bag Packaging by Mua Yik Tea |
Home > Winners > #165641 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Mua Yik Hand-Picked Series PRIMARY FUNCTION: Tea Bag Packaging INSPIRATION: Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea. OPERATION / FLOW / INTERACTION: This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-cons PROJECT DURATION AND LOCATION: The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management. SPECIFICATIONS / TECHNICAL PROPERTIES: 225mm x 125mm x 75mm TAGS: Beverages Packaging, muayiktea, whole-leaf, teabag, natural RESEARCH ABSTRACT: The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact. CHALLENGE: The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue. ADDED DATE: 2024-11-18 10:08:25 TEAM MEMBERS (1) : Mua Yik Tea and Mingisland IMAGE CREDITS: Mua Yik Tea, 2024. PATENTS/COPYRIGHTS: Mua Yik Ltd |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Mua Yik Tea PROFILE: Mua Yik, derived from "a full cup of blessing," is pronounced as "Mua Yi" in Hokkien, metaphoring conjunction and epitome of local custom, history, culture, and skills. It represents a tea brand that carries sound-minded state, natural energy, thought and emotion. With 100 years of tea-making experience, we allied with contracted farmers and continued entire making sequences. We chose charcoal or electrical mode flexibly to make oolong tea, black tea, green tea and herbal tea etc., where fresh, rich layers of taste were extracted. |
| AWARD DETAILS | |
 |
Mua Yik Hand-Picked Series Tea Bag Packaging by Mua Yik Tea is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Mua Yik Tea for design Mua Yik Hand-Picked Series here.· Press Members: Login or Register to request an exclusive interview with Mua Yik Tea. · Click here to register inorder to view the profile and other works by Mua Yik Tea. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Mua Yik Tea's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
