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| DESIGN DETAILS |
DESIGN NAME:
Secret of Eternity
PRIMARY FUNCTION:
Necklace and Brooch
INSPIRATION:
This jewelry piece is inspired by the infinite life cycle of Turritopsis Dohrnii, a species of jellyfish capable of reverting from the adult medusa stage to the polyp stage, making it biologically immortal. The rotating curves symbolize infinite life, while the LED lights represent energy and purity. The necklace gracefully wraps around the neck in a semi-circle, ending at the jugular to highlight the source of life. Designed to function both as a necklace and a brooch, it is a functional work of art that symbolizes the endless cycle of life.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Developed as the necklace of the future, this versatile piece of jewelry can be worn as both a necklace and a brooch. Unlike traditional necklaces, it rotates vertically in a 360 degree motion, reflecting the natural movement of marine life. It starts at the left carotid artery and wraps around the neck in a half-circle. The pendant can be detached and worn as a brooch. Powered by LED lighting and a battery, it is planned to operate on solar energy in the future.
OPERATION / FLOW / INTERACTION:
This design was created using the Matrix 3D Program and crafted with ajour technique for lightness in 18K gold. Additional gears were added to the vertical motor system for horizontal motion. Infinity curves were optimized, and a lightweight motor and battery power the jellyfish's movement and light. With a removable pin and easy lock system, it can transform into a brooch. The mechanical structure turns into an organic form through visual illusion.
PROJECT DURATION AND LOCATION:
This design project started in September 2022 in Istanbul and was completed in September 2023. On October 7, 2023, it received an award at the 13th edition of the Next Horizon themed jewelry design competition organized by the Jewelry Exporters Association. The design was exhibited at the IJS Istanbul Jewelry Show from October 01,07 2023, and was also displayed at Yon Kuyumculuk, the jewelry company that produced the design. Additionally, it continues to be exhibited at the Jewelry Exporters Association.
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PRODUCTION / REALIZATION TECHNOLOGY:
The design was created using the Matrix program and cast in 18K gold. The ajour technique was applied to achieve lightweight components. The movement mechanism was constructed with a motor and gears, powered by a battery. LED lights were integrated into the design, and diamond stones were used.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Necklace 141,22 X 53,10 X 260,69
Broosh 94,96 X 53,10 X 94,96
TAGS:
Secret of Eternity, Necklace, Brooch, mobile, futuristic, surrealism, art nouveau
RESEARCH ABSTRACT:
The Turritopsis Dohrnii jellyfish, known for its biological mechanism of regeneration, has the ability to transform its cells back to their original state, reversing its aging process. This remarkable capability links it to human biological processes such as aging, cell regeneration, and even biotechnology research. By integrating the concept of "infinite cycles" in design, it opens the door for both artistic and practical applications in various fields
CHALLENGE:
Synchronizing vertical movement was the biggest challenge. Integrating the motor and battery without compromising the aesthetics and reflecting the organic identity of a jellyfish in mechanical jewelry were difficult. Many prototypes resolved the issues. Initially, I aimed for solar power, but due to technological limitations in jewelry, it runs on a battery. Manufacturers and designers commented that my idea was impossible to produce.
ADDED DATE:
2024-11-14 15:37:43
TEAM MEMBERS (1) :
IMAGE CREDITS:
Main image #1, Jewelry Designer Esra Erciyes/ 2022
Jewelry Production Team Sinan Yon, Recep Ustbas, Esra Erciyes /Jewelry Company Owner Sinan Yon ,Yon Jewelry Company 2022
Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity, 2023
Optional Image #1,Jewelry Designer, Concept Creator / Esra Erciyes ,Photographer/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Secret Of Eternity 2023
Optional Image #2, Jewelry Designer / Esra Erciyes , Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk,Secret Of Eternity 2023
Optional Image #3 Jewelry Designer Esra Erciyes/ Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan,Edited / Aysenur Sentürk, Secret Of Eternity 2023
Optional Image #4 Jewelry Designer, / Esra Erciyes ,Photographer/ Company Truva Visual Arts, Art Director /Cüneyt Aslan, Edited / Ayşenur Şentürk ,Secret Of Eternity 2023
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| Visit the following page to learn more: https://l24.im/GnxYX |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
ESRA ERCİYES
PROFILE:
She was born and raised in Istanbul, Turkey. Since her childhood, she has found her path through her passion for design. As a designer, she believes that anything imaginable can be created. She experiences that ideas which seem impossible to others can come to life with a little more effort and dedication. She sees design as a realm of infinite possibilities. Her work is inspired not only by a futuristic perspective but also by movements such as surrealism and art nouveau. She believes that a piece of jewelry should exist timelessly as a part of the emotion, soul, and body. She often refers to her designs as the transformation of concrete reality into our inner reality or the transformation of our abstract reality into tangible form. Adopting an interdisciplinary approach, she believes design should not only be a product but also a story and an emotion. By combining these various disciplines and experiences, she unveils the true essence of design. She still lives in Istanbul, Turkey, and aims to participate in valuable projects that involve different cultures and disciplines, working in hybrid models in international settings.
Education:
2019, Anadolu University, Eskişehir, Turkey - Associate Degree in Public Relations and Advertising
2019, Dokuz Eylül University, Izmir, Turkey - Associate Degree in Jewelry and Jewelry Design, Graduated Top of the Department
2021, Atatürk University, Department of Advertising, Bachelor’s Degree (Student)
2021, Altınbaş University, Istanbul, Turkey - Faculty of Fine Arts and Design, Jewelry Design Department, Full Scholarship Bachelor’s Degree
2024, Academia Di Belle Arti L'Aquila, Italy - Faculty of Fine Arts, Full Scholarship, Fall Semester
Accolades:
2021, First Prize in the Department of Jewelry and Jewelry Design, Dokuz Eylül University, Izmir, Turkey
2023, September "Certificate of Achievement", Contemporary Art Jewelry Design, "Ornament of the Other" Exhibition, Consulate General of Germany, Altınbaş University and Pforzheim University, Istanbul, Turkey
2023, Certificate of Honor for the "Second Prize of the 13th International Jewelry Design Competition", Altınbaş University, Istanbul, Turkey
2023, "13th International Jewelry Design Competition" Top Ten Designers Award, Istanbul, Turkey
2023, "13th International Jewelry Design Competition" Second Best Design Award, Istanbul, Turkey
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| COMMENTS |
| Giulia Esposito |
Comment #103658 on June 20, 2025, 1:10 pm |
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I am genuinely captivated by the extraordinary beauty and intricate craftsmanship embodied in the "Secret of Eternity" necklace and brooch; the sophisticated integration of dynamic movement and LED illumination strikes me as particularly innovative and visionary. The thoughtful interpretation of the biologically immortal Turritopsis Dohrnii jellyfish into an elegant jewelry piece highlighting infinite life cycles demonstrates remarkable creativity and deep conceptual insight. Moreover, I deeply admire the persistence in overcoming significant technical challenges, including the seamless incorporation of mechanical movement and delicate lighting elements, resulting in a stunning masterpiece that successfully bridges art, science, and functionality. The dual-purpose design, allowing the jewelry to function both as a necklace and a brooch, further reveals impressive versatility and forward-looking practicality. This exceptional work undoubtedly deserves recognition and praise, and I wholeheartedly commend the inspiring talent and dedication demonstrated by Esra Erciyes.
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| Chloe Turner |
Comment #104308 on June 20, 2025, 6:35 pm |
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I am truly impressed by the profound elegance and thoughtful symbolism embodied in the jewelry piece titled "Secret of Eternity"; the remarkable interpretation of the Turritopsis Dohrnii jellyfish's immortal life cycle into wearable art is genuinely inspiring. The fluidity and precision of the rotating curves, representing infinite life, paired with the innovative use of LED lights as a representation of energy and purity, create an extraordinary harmony between nature and design. Additionally, the thoughtful placement of the necklace, gracefully highlighting the source of life at the jugular, elevates the design's meaning and sophistication even further. I deeply admire the multifunctional aspect of the jewelry design, seamlessly transitioning from necklace to brooch, demonstrating exceptional versatility and ingenuity. This outstanding, award-winning creation truly exemplifies excellence in jewelry design, and I wholeheartedly celebrate the remarkable achievement and artistic vision demonstrated by Esra Erciyes.
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| Paul Phillips |
Comment #104754 on June 20, 2025, 10:18 pm |
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I am truly captivated by the imaginative approach and exceptional innovation embodied in the "Secret of Eternity" necklace and brooch creation; the versatility of transforming the accessory from an elegant necklace into a distinctive brooch is quite remarkable and demonstrates incredible thoughtfulness in jewelry design. The incorporation of vertical rotational movement, inspired by the graceful motions of marine life, adds a poetic dimension to the piece, while the strategic placement starting from the left carotid artery and elegantly encircling the neck in a half-circle showcases a sophisticated understanding of ergonomics and aesthetics. Furthermore, the thoughtful integration of LED lighting and forward-thinking plan to utilize solar energy in future iterations highlights a commendable commitment towards sustainability and technological advancement in jewelry craftsmanship. Such visionary work undoubtedly deserves the esteemed recognition of the A' Design Award, and I eagerly await future innovations from the talented designer, Esra Erciyes.
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| Thomas Anderson |
Comment #104979 on June 21, 2025, 12:11 am |
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I am truly impressed and inspired by the visionary creativity and thoughtful symbolism embodied in the "Secret of Eternity" necklace and brooch, an elegant and innovative jewelry piece that beautifully captures the essence of infinite life cycles. The meticulous attention to detail, from the versatile functionality of wearing the jewelry either as a necklace or a brooch, to the graceful 360-degree rotation designed to reflect the captivating movement of marine life, demonstrates an extraordinary level of ingenuity and artistic mastery. Moreover, the meaningful reference to the biologically immortal jellyfish species, Turritopsis Dohrnii, effectively symbolizes the infinite continuity and purity of life, elevated further by the integration of LED lighting that highlights energy and vitality. I greatly admire how the jewelry gracefully wraps around the neck, thoughtfully emphasizing the carotid artery and jugular to artistically underscore the preciousness and source of life itself. This remarkable synthesis of form, function, and profound symbolic depth embodies the highest standards of jewelry design and fully deserves the recognition of the esteemed A' Design Award, a testament to the exceptional talents of Esra Erciyes.
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| Walter Graham |
Comment #105051 on June 21, 2025, 12:47 am |
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I am truly amazed and inspired by Esra Erciyes's exceptional creation, "Secret of Eternity," which has rightfully earned the prestigious Platinum A' Design Award, a remarkable accomplishment reserved only for the highest caliber of design excellence. The innovative versatility of this necklace and brooch combination, masterfully reflecting the natural movements and infinite life cycle of the fascinating Turritopsis Dohrnii jellyfish, elegantly merges functionality with profound symbolism. The meticulous attention to detail, from the graceful, vertical 360-degree rotation to the incorporation of LED lighting as a representation of energy and purity, signifies a visionary approach that beautifully blends aesthetics and meaningful narrative. I greatly admire Esra Erciyes's forward-thinking initiative to enhance sustainability by planning to transition to solar energy in future iterations, further emphasizing the thoughtful and responsible ethos behind the design. It is indeed a pleasure to witness such extraordinary creativity and artistic depth, and I wholeheartedly applaud Esra Erciyes for deservedly earning the highest recognition in jewelry design.
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| Elisabeth Clark |
Comment #105330 on June 21, 2025, 3:07 am |
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I am truly captivated by the elegance and ingenuity of Esra Erciyes's award-winning jewelry piece, "Secret of Eternity," as it beautifully merges aesthetic sophistication with profound biological inspiration. The versatile design, skillfully combining a necklace and brooch, demonstrates remarkable creativity, and the innovative feature of vertical 360-degree rotation superbly captures the graceful fluidity of marine life. Moreover, the thoughtful incorporation of LED lights, with a planned future transition to solar energy, highlights a commendable commitment to sustainability, adding further depth to the meaningful symbolism behind this exceptional work. The inspiration drawn from the immortal Turritopsis Dohrnii jellyfish, along with the striking representation of infinite cycles through elegant curves and the delicate emphasis on life's vital points, makes Esra Erciyes's creation not only visually striking but also intellectually enriching. I am genuinely inspired by Esra Erciyes's meticulous research and skillful translation of complex biological concepts into timeless jewelry design, and I firmly believe that the "Secret of Eternity" is a brilliant example of design excellence worthy of the prestigious recognition received.
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| Adam Harris |
Comment #105942 on June 21, 2025, 8:13 am |
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The innovative and thoughtful design behind the "Secret of Eternity" necklace and brooch is truly remarkable, beautifully capturing the essence of infinite life cycles through elegant form and functionality. The meticulous consideration of biological inspiration from the Turritopsis Dohrnii jellyfish, particularly the intriguing aspect of biological immortality, demonstrates an extraordinary depth of research and creativity. I greatly appreciate how the jewelry seamlessly integrates mechanical movement and LED lighting, symbolizing purity and energy, all while carefully maintaining an aesthetic harmony reflective of marine life. The versatility offered by the dual function as both a necklace and brooch further highlights the practical ingenuity within this artistic piece. Witnessing the successful resolution of complex challenges such as vertical synchronization and discreet integration of mechanical components inspires profound respect and admiration for Esra Erciyes's dedication and vision.
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| Paul Williams |
Comment #106350 on June 21, 2025, 11:38 am |
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Secret of Eternity beautifully exemplifies the seamless integration of aesthetics, functionality, and symbolism in contemporary jewelry design, offering a refreshing and innovative perspective on adornment. The thoughtful inspiration drawn from the fascinating regenerative abilities of the Turritopsis Dohrnii jellyfish adds profound depth and meaning to the necklace and brooch, creating an elegant narrative around the concept of infinite life. I particularly appreciate the meticulous research and dedication required to synchronize the vertical rotating mechanism while maintaining visual harmony, as well as the skillful incorporation of LED lights and mechanical elements to represent purity and infinite energy. The thoughtful consideration given to sustainable energy sources, despite technological limitations, further underscores the visionary approach of the designer. Achieving this remarkable balance between artistic expression, intricate craftsmanship and the practical demands of wearable jewelry is indeed commendable, and it is clear why this exceptional creation has received recognition from the prestigious A' Jewelry Design Award.
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| Victoria Hill |
Comment #106559 on June 21, 2025, 1:22 pm |
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Secret of Eternity embodies an exceptional fusion of artistic innovation and sophisticated craftsmanship, beautifully translating the mesmerizing immortality of the Turritopsis Dohrnii jellyfish into a wearable masterpiece. Observing the seamless integration of mechanical precision with organic aesthetics in Secret of Eternity leaves me deeply inspired, particularly by the remarkable ability to rotate vertically and elegantly mimic marine life movements. The thoughtful inclusion of LED lighting further accentuates the symbolism of infinite energy and purity, creating an impactful visual narrative that resonates profoundly. I greatly appreciate the meticulous research and perseverance invested into overcoming technical challenges, such as synchronizing movement mechanisms and integrating motorized components without compromising beauty. Secret of Eternity undeniably sets a new standard in jewelry design, brilliantly merging conceptual depth with practicality and elegance, making it truly deserving of the prestigious Platinum A' Design Award.
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| Mark Allen |
Comment #106875 on June 21, 2025, 4:00 pm |
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The extraordinary necklace and brooch titled "Secret of Eternity" truly embodies innovation and creativity at the highest level, seamlessly blending sophisticated aesthetics with remarkable functionality and symbolism inspired by nature. The thoughtful integration of marine life movements, the biological immortality of Turritopsis Dohrnii, and advanced technologies such as LED lighting and mechanical rotation beautifully unites art, science, and jewelry craftsmanship. The meticulous use of the ajour technique and the intricate incorporation of a motorized mechanism into an elegant design demonstrate exceptional skill and ingenuity, making the award-winning piece a magnificent example of contemporary jewelry design. Congratulations on such a remarkable achievement and recognition at the A' Design Award in Jewelry Design Category.
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| Elena Petrenko |
Comment #107340 on June 21, 2025, 8:12 pm |
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The jewelry piece beautifully captures the essence of infinite life through its innovative dual functionality, elegant rotating motion, and thoughtful integration of LED lighting, making the creation an extraordinary blend of artistry and advanced design.
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| Stefano Moretti |
Comment #107610 on June 21, 2025, 10:27 pm |
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Secret of Eternity necklace and brooch beautifully embodies innovation, craftsmanship, and artistic inspiration drawn from the remarkable regenerative abilities of the Turritopsis Dohrnii jellyfish. The elegant integration of dynamic movement, renewable energy concepts, and delicate LED illumination thoughtfully reflects the infinite cycle of life in an imaginative and sophisticated way. Truly, Secret of Eternity stands as a remarkable testament to exceptional jewelry design.
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| Patricia Miller |
Comment #107663 on June 21, 2025, 10:53 pm |
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The exceptional integration of organic inspiration, innovative functionality, and advanced craftsmanship in Secret of Eternity brilliantly captures the infinite essence of nature through jewelry design.
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| Anna Ivanova |
Comment #107744 on June 21, 2025, 11:34 pm |
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I am truly impressed by the exceptional elegance and creativity showcased in the "Secret of Eternity" Necklace and Brooch by Esra Erciyes, a masterpiece which undoubtedly deserves the recognition received from the prestigious A' Design Award in Jewelry Design; the intricate details and sophisticated craftsmanship indeed set a remarkable standard of excellence in jewelry artistry.
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| Haruka Abe |
Comment #107832 on June 22, 2025, 12:18 am |
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I sincerely admire the exquisite elegance and masterful artistry demonstrated by Esra Erciyes in the award-winning jewelry design "Secret of Eternity," which exemplifies remarkable creativity and refined craftsmanship.
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