Maples Workout Educational Storybook by Bruno Oro

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DESIGN DETAILS
DESIGN NAME:
Maples Workout

PRIMARY FUNCTION:
Educational Storybook

INSPIRATION:
This project was inspired by the need for relatable resources for children facing frequent medical appointments, particularly those with disabilities like cerebral palsy. I aimed to create an engaging experience to reduce anxiety and make clinical visits more approachable. My background in Industrial Design and research on user experience in healthcare guided the development. Collaborating with healthcare professionals ensured the content was informative and comforting for young readers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Maples Workout was created to show children that rehabilitation can be fun, easing worries about medical appointments. This book follows Maple, the teddy bear, on exciting exercises that make rehab enjoyable. It teaches young readers about the steps in the rehab journey, emphasizing that getting stronger can be a playful adventure. As part of a larger initiative, it highlights user-centered design to improve children’s experiences in healthcare, making visits less daunting and more fun.

OPERATION / FLOW / INTERACTION:
Maples Workout engages children through a relatable narrative that transforms the experience of rehabilitation into an adventure. Interaction occurs as young readers follow Maple's journey, identifying with the character and his exercises. Key frames include playful exercises that children can relate to, making the concept of rehabilitation more approachable. By presenting medical procedures in a fun context, the book reduces anxiety and promotes understanding. This design performs better by fostering a positive mindset toward rehabilitation, encouraging cooperation and participation in their healing journey.

PROJECT DURATION AND LOCATION:
Project developed in Spring 2024 at Iowa State University

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
For Maples Workout, the design process involved a blend of storytelling and user-centered design methodologies. We conducted workshops with children and parents to understand their needs and fears related to rehabilitation. Using feedback, we created engaging illustrations and relatable characters that resonate with young readers. Techniques like iterative prototyping were employed to refine the narrative and visuals. The book combines digital tools for illustration with traditional printing methods, ensuring vibrant, child-friendly pages that enhance the reading experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
10 by 8 inches hard book

TAGS:
Maple, orthotics, childrens healthcare, user experience, medical appointments, disability awareness, storybook, pediatric rehabilitation, emotional support, engaging design

RESEARCH ABSTRACT:
This design research focuses on improving children's experiences in healthcare settings, specifically for those with disabilities. The objectives include reducing anxiety during medical visits and educating children about clinical procedures. We employed qualitative methods, using interviews and observations to gather data. Participants included children, parents, and healthcare professionals. The results revealed that relatable resources significantly eased children's fears. Insights showed that engaging designs can foster comfort and understanding, ultimately impacting how healthcare is delivered, enhancing both societal awareness and design practices.

CHALLENGE:
The creative challenge involved addressing the emotional barriers children face during medical appointments. Overcoming societal misconceptions about disabilities was crucial, as was ensuring that the design resonated with young audiences. Historically, children's resources have been limited, leading to anxiety in clinical settings. External factors like healthcare regulations influenced content accuracy, while advancements in technology allowed for engaging illustrations and interactive elements. Collaborating with medical professionals ensured the project was both informative and supportive, fostering a positive impact on children’s experiences.

ADDED DATE:
2024-10-27 21:19:03

TEAM MEMBERS (1) :


IMAGE CREDITS:
Bruno Oro, 2024.

PATENTS/COPYRIGHTS:
Maples Workout © 2024 by Bruno Oro is licensed under CC BY-NC-ND 4.0. To view a copy of this license, visit: https://creativecommons.org/licenses/by-nc-nd/4.0/

Visit the following page to learn more: https://www.linkedin.com/in/brunooro/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Bruno Oro

PROFILE:
Bruno Oro Studio is a multidisciplinary design studio dedicated to creating impactful, user-centered design solutions that span a variety of fields, including industrial design, user experience (UX), and inclusive design for both consumer and professional markets. Founded by Bruno Oro, an accomplished industrial designer and professor, the studio combines rigorous research methodologies with innovative design processes to address modern challenges across sectors. Known for its work in designing assistive technologies, inclusive toys, and interactive user experiences, Bruno Oro Studio partners with educational institutions, industry leaders, and research organizations to advance projects that prioritize accessibility, functionality, and aesthetic appeal. With a focus on fostering empathy and inclusivity in every design, the studio is committed to pushing the boundaries of traditional design to create products that improve daily lives and foster well-being. Bruno Oro Studio’s approach integrates principles of universal design, hands-on prototyping, and thoughtful market research, creating design outcomes that are both forward-thinking and adaptable to evolving user needs.



NOMINATION DETAILS

Maples Workout Educational Storybook by Bruno Oro is a Nominee in Social Design Category.

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AWARD DETAILS

Maples Workout Educational Storybook by Bruno Oro is Winner in Social Design Category, 2024 - 2025.

· Read the interview with designer Bruno Oro for design Maples Workout here.

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