King Mo Jewelry Store by Masato Kure |
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| DESIGN DETAILS | |||||
| DESIGN NAME: King Mo PRIMARY FUNCTION: Jewelry Store INSPIRATION: The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves. The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience. The boutique goes beyond being just a display space; it elevates each piece’s unique beauty, offering visitors an experience akin to walking through an art gallery, where the jewelry becomes an art form in its own right. OPERATION / FLOW / INTERACTION: The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony. In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses. PROJECT DURATION AND LOCATION: The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design. SPECIFICATIONS / TECHNICAL PROPERTIES: The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas. TAGS: Jewelry Showcase,Geometric,O RESEARCH ABSTRACT: This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion. As a composite store featuring various jewelry brands, the spatial design respects the identity of each brand while ensuring overall harmony and continuity. This allows customers to easily discern the characteristics of each brand while experiencing a unified aesthetic within the larger environment. The approach appeals to customers' emotions, fostering stronger emotional connections and encouraging purchase intent. In the competitive jewelry market, this design strategy establishes a distinctive position and lays the groundwork for building customer loyalty. CHALLENGE: This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity. Despite these obstacles, the team found innovative solutions to harmonize aesthetics and functionality, ultimately providing visitors with an extraordinary spatial experience. ADDED DATE: 2024-09-29 05:09:23 TEAM MEMBERS (2) : Masashi Ota and Yosuke Tsukamoto IMAGE CREDITS: Photo:ingallery |
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| Visit the following page to learn more: https://the-triangle.jp/projects/king-mo |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: KING MO PROFILE: Nanjing KINGMO is a large-scale, mixed-use commercial complex located in the core area of Jiangning District, Nanjing, adjacent to BaiJia Lake. Developed as a comprehensive urban destination, the complex integrates retail, dining, and leisure facilities across multiple levels. Opened in 2023, KINGMO was designed to align with the surrounding environment, incorporating open-air walkways, landscaped areas, and environmentally responsive features that encourage interaction between indoor and outdoor spaces. Its tenant mix includes a combination of domestic and international brands, as well as family-oriented entertainment and cultural spaces. Positioned to serve both local residents and regional visitors, the complex has become a key component of Jiangning’s ongoing urban development. Managed with a focus on long-term community engagement and operational efficiency, KINGMO provides a balanced platform for commercial activity, public events, and social interaction. |
| AWARD DETAILS | |
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King Mo Jewelry Store by Masato Kure is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Masato Kure for design King Mo here.· Press Members: Login or Register to request an exclusive interview with Masato Kure. · Click here to register inorder to view the profile and other works by Masato Kure. |
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