On Recruit Recruitment Website by Shogo Tabuchi |
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| DESIGN NAME: On Recruit PRIMARY FUNCTION: Recruitment Website INSPIRATION: The design was inspired by the vibrant world of Japanese street culture and the interactive experience of 'danmaku' (comment streams), where user engagement is communal and dynamic. Recognizing the need for companies to stand out in a competitive job market, this project aimed to bring the energy and creativity of street culture into the digital space. The platform seeks to captivate job seekers who are not just looking for a job, but an experience that aligns with their passion for design and innovation. By embracing bold aesthetics and lively interactivity, the site reflects a new approach to employer branding. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design transforms the conventional recruitment website by introducing a visually rich and technically advanced platform. The seamless integration of multi-threaded animations, custom typeface, and interactive storytelling creates an engaging user journey. Inspired by Japanese streaming culture, the 'danmaku' effects add a layer of immersive interaction, allowing users to connect with the brand on a deeper emotional level. Academic works such as "Danmaku Commenting: A New Interaction Experience on China's Video Sites" and "The Interface Affect of a Contact Zone: Danmaku on Video Streaming Platforms" informed the integration of these features, highlighting their ability to foster communal and immersive experiences. The website redefines how job seekers engage with employer content, setting a new standard for recruitment platforms. OPERATION / FLOW / INTERACTION: The user experience begins with an attention-grabbing landing page featuring smooth scrolling and interactive animations that guide the user through the site. The employee interview section is styled like street photography, providing a fashion-forward and authentic representation of the company's culture. The culture page uses animations and illustrations to immerse users in the brand's mission and values, creating an engaging and memorable experience. User feedback indicated that these features significantly enhanced their connection to the company. PROJECT DURATION AND LOCATION: The project commenced in Tokyo in August 2023, with structural planning beginning in October. Design prototypes were developed by November, followed by iterations based on user testing. The final design was completed in March 2024, integrating custom typefaces and original illustrations. Front-end development began in April 2024, with continuous refinement based on feedback. The project officially launched in September 2024, marked by high user engagement from day one. |
PRODUCTION / REALIZATION TECHNOLOGY: Advanced web technologies were employed, including Pixi.js for rendering high-performance animations and multi-threading techniques to manage complex visual effects. The 'danmaku' comment streaming, a key feature inspired by Japanese digital culture, was realized through converting CMS-stored content into optimized textures, ensuring smooth performance even under high user load. The technological approach not only enhances visual impact but also ensures consistent responsiveness across devices. SPECIFICATIONS / TECHNICAL PROPERTIES: The platform is built to support complex visual interactions, rendering hundreds of animations simultaneously without compromising performance. Using multi-threaded rendering techniques and Pixi.js, it ensures smooth operation across various devices and screen sizes. The CMS allows for real-time content updates, enabling the site to remain fresh and relevant, while the design adapts responsively to different user environments, maintaining a high level of user engagement even under high traffic conditions. TAGS: Recruitment website, interactive design, danmaku effect, dynamic animations, Pixi.js, creative storytelling, immersive experience, Japanese street culture, real-time updates. RESEARCH ABSTRACT: The research aimed to understand the engagement behavior of users who are passionate about art and counterculture, using 'danmaku' inspired interfaces to mimic chaotic but captivating interactions. Testing showed a 35% increase in user interaction rates and a notable rise in time spent on the site. The platform's unique combination of aesthetics and technology, alongside its ability to dynamically adapt content, proved successful in attracting top creative talent. Insights gained from this research guided the refinement of the design, ensuring an optimal balance between visual stimulation and usability. CHALLENGE: The key challenge was to create an interface that balances the dynamic, visually rich effects inspired by 'danmaku' with a clean and easy-to-navigate user experience. Initial user testing showed that chaotic visuals could be captivating, but users needed a clear structure to engage with content effectively. The final design strikes this balance, using visual cues to guide users while maintaining the immersive qualities that make the platform unique. This solution was refined iteratively through testing and feedback, resulting in a platform that keeps users engaged without overwhelming them. ADDED DATE: 2024-09-29 00:42:01 TEAM MEMBERS (7) : Producer: MAI (ON CO.LTD.), Art Director & Designer: Shogo Tabuchi (S5 Studios), Front-end & Back-end Developer: Tomoya Takahashi (Orunica Inc.), Illustrator: SEVNZEL (ON CO.LTD.), Motion Designer: Matsuura Yasuhito, Photographer: Yoshiaki Hikinuma and Interviewer & Writer: Shunsuke Higashida IMAGE CREDITS: All rights related to IP / Copyright / Image / Photo / Sound / Video belong to ON CO.LTD. |
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| Visit the following page to learn more: https://recruit.zoccon.me/ | |||||
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NAME: ON CO.LTD. PROFILE: ON CO.LTD. started as a web production company and has since specialized in supporting the growth of creators from the ground up, even those with no prior experience. The company takes a hands-on approach to building real, sustainable careers for creators, embracing the challenges of career transitions. ON CO.LTD. is known for its innovative spirit and adaptability, constantly pushing the boundaries across various genres without being constrained by conventional industry norms. Their creative freedom and proactive approach to challenges are key aspects of their appeal. |
| AWARD DETAILS | |
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On Recruit Recruitment Website by Shogo Tabuchi is Winner in Website and Web Design Category, 2024 - 2025.· Read the interview with designer Shogo Tabuchi for design On Recruit here.· Press Members: Login or Register to request an exclusive interview with Shogo Tabuchi. · Click here to register inorder to view the profile and other works by Shogo Tabuchi. |
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