Hong Lou Meng Dream Ten Packaging by Chuan Zhang |
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| DESIGN NAME: Hong Lou Meng Dream Ten PRIMARY FUNCTION: Packaging INSPIRATION: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance. OPERATION / FLOW / INTERACTION: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection. PROJECT DURATION AND LOCATION: Initiated in Chengdu in March 2024 and launched in China in September of the same year. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle. SPECIFICATIONS / TECHNICAL PROPERTIES: 150*300*115mm TAGS: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design RESEARCH ABSTRACT: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands. CHALLENGE: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand. ADDED DATE: 2024-09-27 05:29:27 TEAM MEMBERS (1) : Chuan Zhang IMAGE CREDITS: Chuan Zhang, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chuan Zhang PROFILE: Chuan Zhang is a representative of the new generation of outstanding designers, the wine product packaging industry has been infected for more than 10 years, has been in charge of many well-known popular designs, cutting-edge ideas, advanced design concepts, bold style innovation, its excellent creativity and commercial market awareness, can weigh various options, and develop risk assessments, in order to present the best design results. |
| AWARD DETAILS | |
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Hong Lou Meng Dream Ten Packaging by Chuan Zhang is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Chuan Zhang for design Hong Lou Meng Dream Ten here.· Press Members: Login or Register to request an exclusive interview with Chuan Zhang. · Click here to register inorder to view the profile and other works by Chuan Zhang. |
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