Grace Flow Protein Boost Packaging by Jeff Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Grace Flow Protein Boost PRIMARY FUNCTION: Packaging INSPIRATION: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design. For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability. OPERATION / FLOW / INTERACTION: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving. PROJECT DURATION AND LOCATION: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Outer bottle: PET, stretch blow molded. Bottle labeling process: Metal colored heat shrink film, fully wrapped form. SPECIFICATIONS / TECHNICAL PROPERTIES: 1/2length：186.35mm surface area：28725mm2 stability angle：18.67° gravity center：69.4mm TAGS: GraceFlow Protein Boost RESEARCH ABSTRACT: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving. CHALLENGE: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve. So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. ADDED DATE: 2024-09-26 11:22:33 TEAM MEMBERS (5) : Jeff Wu , Juan ying Zheng, George Zhang, qiong Wu and chen Li IMAGE CREDITS: Design agency:Beijing Perfect Point Design Design Director：Jeff Wu |
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| AWARD DETAILS | |
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Grace Flow Protein Boost Packaging by Jeff Wu is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Jeff Wu for design Grace Flow Protein Boost here.· Press Members: Login or Register to request an exclusive interview with Jeff Wu. · Click here to register inorder to view the profile and other works by Jeff Wu. |
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