Avoya Glass Packaging by Sule Esra Cetinkaya |
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| DESIGN NAME: Avoya PRIMARY FUNCTION: Glass Packaging INSPIRATION: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients. OPERATION / FLOW / INTERACTION: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail. PROJECT DURATION AND LOCATION: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Avoya bottle produced by IS Production Method by using Soda-Lime glass material. SPECIFICATIONS / TECHNICAL PROPERTIES: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm) TAGS: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water RESEARCH ABSTRACT: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually. CHALLENGE: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor. ADDED DATE: 2024-09-25 13:34:51 TEAM MEMBERS (2) : Bottle Designer: Şule Esra Çetinkaya and Label Designer: Landor & Fitch IMAGE CREDITS: Sule Esra Cetinkaya, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Avoya PROFILE: Avoya was born from a combination of extensive research in the field of healthy living, consumer insights, and a commitment to high quality. Addressing the need for physical, mental, and spiritual balance in the fast-paced and demanding rhythm of modern life, Avoya aims to provide consumers with a sense of renewal and vitality. Distinguished by its natural mineral water sourced from the Burdur, Turkey Basin, Avoya is rich in magnesium and other essential minerals, contributing to the daily mineral intake of its consumers. More than just a beverage, Avoya aspires to be an integral part of a healthy lifestyle. With every drop, Avoya nourishes both body and mind, helping to maintain energy and balance throughout the day. Its high mineral content supports the reduction of muscle fatigue and stress while promoting overall well-being. By offering a pure and natural composition, Avoya delivers an experience that reinforces a commitment to a healthier life. Designed to provide a constant sense of freshness and renewal, Avoya strives to enhance quality of life and encourage individuals to embrace a more balanced and healthy way of living. |
| AWARD DETAILS | |
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Avoya Glass Packaging by Sule Esra Cetinkaya is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sule Esra Cetinkaya for design Avoya here.· Press Members: Login or Register to request an exclusive interview with Sule Esra Cetinkaya. · Click here to register inorder to view the profile and other works by Sule Esra Cetinkaya. |
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