Colorful Zhangzhou Brand Product Packaging by Yangchao Wu |
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| DESIGN NAME: Colorful Zhangzhou PRIMARY FUNCTION: Brand Product Packaging INSPIRATION: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved. OPERATION / FLOW / INTERACTION: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture. PROJECT DURATION AND LOCATION: The project started in March 1, 2023 in China and finished in July 7, 2023 in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 260 mm x Depth 260 mm x Height 140 mm TAGS: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience RESEARCH ABSTRACT: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry. CHALLENGE: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture. ADDED DATE: 2024-09-24 04:27:50 TEAM MEMBERS (1) : Chief Designer: Yangchao Wu IMAGE CREDITS: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023. Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023. Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023. Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023. Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Yangchao Wu PROFILE: On January 25, 2010, Xiamen kicked off its journey nationwide. As one of the few comprehensive companies in China capable of providing diversified and integrated resources, digital cultural creativity, and complete closed-loop services, it thrives on original IP and is rooted in strategic creativity. The company is dedicated to two major business areas: super brands and super IPs. With the service philosophy of "dedicated service, professional excellence," it offers clients an integrated innovation solution encompassing strategy, design, construction, and operation. The company aims to explore directions for the industry and provide answers for the new era of consumer upgrades and market competitiveness. Yangchao Wu is the founder of Li Mo Tea Co., Ltd and Answer Culture, focusing on digital content creation and brand communication. His team is dedicated to providing innovative marketing solutions that help businesses enhance their online influence. By deeply analyzing market trends and consumer behavior, Da'an Culture Media can develop personalized strategies to ensure effective communication between brands and their target audiences. The company has earned a strong reputation in the industry for its professional services and efficient execution, committed to driving the continuous growth of its clients. |
| AWARD DETAILS | |
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Colorful Zhangzhou Brand Product Packaging by Yangchao Wu is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Yangchao Wu for design Colorful Zhangzhou here.· Press Members: Login or Register to request an exclusive interview with Yangchao Wu. · Click here to view the profile and other works by Yangchao Wu. |
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