The Four Great Chinese Novels Publication Design by Xu Tang |
Home > Winners > #164214 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: The Four Great Chinese Novels PRIMARY FUNCTION: Publication Design INSPIRATION: Four Series of Ideas Dream of the Red Chamber: The bookcase mimics a red lion-headed door, slightly opened to reveal the mysterious life of the Jia family. Romance of the Three Kingdoms: Inspired by the "Borrowing Arrows" scene, the case depicts flying arrows, while inside, Zhuge Liang smiles calmly on the straw boat. Journey to the West: Draws from the "Havoc in Heaven" scene among the clouds. Water Margin: Reflects the "Outlaws of the Marsh" theme with waving flags of rebellion. UNIQUE PROPERTIES / PROJECT DESCRIPTION: If One Set of Books were to Represent Traditional Chinese literature and culture, it would be the Four Great Classical Novels. In the design, Broke from traditional approaches by incorporating a critic's perspective, allowing a fresh view of these classics. The set features a split double bookcase design with a one-centimeter gap revealing part of the inner cover's design. It's like opening a crack in the door, waiting for you to explore the mystery inside. OPERATION / FLOW / INTERACTION: Through the unique design, it brings readers a more valuable sense of collection and a better reading experience. With the opening of the book box, the story relates to the readers step by step, just like the curtain of a play slowly pulls open, which is fascinating. PROJECT DURATION AND LOCATION: The project starts in January 2023 in Beijing, China and ends in April 2023 in Beijing, China, Officially published in April 2023 and available for sale |
PRODUCTION / REALIZATION TECHNOLOGY: Paper: Specialty paper Pantone spot color printing Packaging: Paper mounting grey board hardcover Craftsmanship: Partial hot stamping SPECIFICATIONS / TECHNICAL PROPERTIES: 262x185x65 mm x 4 TAGS: China's Four Great Classical Novels Publication design innovate RESEARCH ABSTRACT: China's Four Great Classical Novels are the most renowned native novels, and many people around the world have heard of them, such as the stories of Sun Wukong and Zhuge Liang, which originate from these novels. This indicates that these four books have spawned countless versions and designs over time. In designing this new edition of the Four Great Classical Novels, Researched hundreds of design versions from the Qing Dynasty to modern times over a span of 100 years, ultimately discovering a new concept that blends tradition with modernity, simplicity with depth, inviting readers to explore more. CHALLENGE: This set of the Four Great Classical Novels are characterized as a version with critiques from famous scholars. This means that in addition to the complete traditional stories, it includes comments and critiques from notable critics of the time, enriching the content and making it more complex. For the content layout design, Adopted a grid system and a two-color dual printing method to address reading issues and enhance the reading experience. In the design of the outer packaging, Incorporated the perspective of critics, viewing the book from a higher and more objective standpoint. Thus, The two outer boxes resemble doors or mist, revealing a small gap that invites you to open them and discover more exciting stories. ADDED DATE: 2024-09-22 05:06:32 TEAM MEMBERS (1) : IMAGE CREDITS: Xu Tang, 2024. PATENTS/COPYRIGHTS: Copyright © Xu Tang Biejinglab / Mu Gui Culture Xiron Group . All Rights Reserved. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Biejing Lab PROFILE: Biejing Lab derived from the Sanskrit word "Viniyata," which means continuous diligent practice, having a heart aligned with the Dharma, and attaining the realm of wisdom. Due to a passion for physical reading, it began to explore book cover design, aiming for a concise yet dynamic visual style. |
| AWARD DETAILS | |
 |
The Four Great Chinese Novels Publication Design by Xu Tang is Winner in Print and Published Media Design Category, 2024 - 2025.· Read the interview with designer Xu Tang for design The Four Great Chinese Novels here.· Press Members: Login or Register to request an exclusive interview with Xu Tang. · Click here to register inorder to view the profile and other works by Xu Tang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Xu Tang's Print Design?
You will most likely enjoy other award winning print design as well.
Click here to view more Award Winning Print Design.
  |
 |
