Graceful Ode Liquor Packaging by Chengdu Stone Design Co., Ltd |
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| DESIGN NAME: Graceful Ode PRIMARY FUNCTION: Liquor Packaging INSPIRATION: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor. OPERATION / FLOW / INTERACTION: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings. PROJECT DURATION AND LOCATION: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm TAGS: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications RESEARCH ABSTRACT: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture. CHALLENGE: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal. ADDED DATE: 2024-09-20 04:16:33 TEAM MEMBERS (1) : Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou IMAGE CREDITS: Chengdu Stone Design Co., Ltd, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JIANGSU KING’LUCK BREWERY JOINT-STOCK CO. LTD PROFILE: "KING 'LUCK" brand was founded in August 1996, is "China's top ten cultural wine", "Chinese wedding brand". With the essence of grain, the spirit of heaven and earth, supplemented by the unique water of "Tianquan", the use of red yeast complex fermentation, double round bottom steaming and other technology, through hierarchical fermentation, quantity and quality wine, grading storage and other procedures, carefully brewed, is a classic of traditional brewing technology and modern science and technology. Colorless and transparent, with a strong cellar aroma and a long finish. |
| AWARD DETAILS | |
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Graceful Ode Liquor Packaging by Chengdu Stone Design Co., Ltd is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Chengdu Stone Design Co., Ltd for design Graceful Ode here.· Press Members: Login or Register to request an exclusive interview with Chengdu Stone Design Co., Ltd. · Click here to register inorder to view the profile and other works by Chengdu Stone Design Co., Ltd. |
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