Xiao Liu 30th Anniversary Gift Box by Ziqiong Li |
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| DESIGN NAME: Xiao Liu 30th Anniversary PRIMARY FUNCTION: Gift Box INSPIRATION: The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box. The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience. By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers. It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history. OPERATION / FLOW / INTERACTION: The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance. PROJECT DURATION AND LOCATION: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents. SPECIFICATIONS / TECHNICAL PROPERTIES: 440mmx240mmx130mm TAGS: 30th anniversary, gift-box design, years, company RESEARCH ABSTRACT: This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!" CHALLENGE: - ADDED DATE: 2024-09-02 04:17:20 TEAM MEMBERS (5) : Xiao Yaqin, Li Ziqiong, Cai Xueqin, Shaanxi University of Science & Technology and One Design Brand Communication Co., Ltd. IMAGE CREDITS: Ziqiong Li, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ONE DESIGN Brand Co., Ltd PROFILE: ONE DESIGN Brand Co., Ltd was established in 2020 and specializes in brand and packaging design, winning numerous world-class awards. |
| AWARD DETAILS | |
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Xiao Liu 30th Anniversary Gift Box by Ziqiong Li is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ziqiong Li for design Xiao Liu 30th Anniversary here.· Press Members: Login or Register to request an exclusive interview with Ziqiong Li. · Click here to register inorder to view the profile and other works by Ziqiong Li. |
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