Adam And Eve Food Packaging by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Adam And Eve PRIMARY FUNCTION: Food Packaging INSPIRATION: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation. OPERATION / FLOW / INTERACTION: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container. PROJECT DURATION AND LOCATION: The project started in January and finished in August. It hit the US markets in September. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing. SPECIFICATIONS / TECHNICAL PROPERTIES: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225 TAGS: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook RESEARCH ABSTRACT: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market. CHALLENGE: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle. ADDED DATE: 2024-08-27 04:36:21 TEAM MEMBERS (1) : IMAGE CREDITS: Antonia Skaraki, 2024. |
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| Visit the following page to learn more: https://www.antoniaskaraki.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: A|S Strategy, Branding & Communication PROFILE: We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. |
| AWARD DETAILS | |
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Adam and Eve Food Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Antonia Skaraki for design Adam And Eve here.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to view the profile and other works by Antonia Skaraki. |
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