To Meet Apple Packaging Design by Ziqiong Li |
Home > Winners > #163720 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: To Meet PRIMARY FUNCTION: Apple Packaging Design INSPIRATION: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability. OPERATION / FLOW / INTERACTION: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition. PROJECT DURATION AND LOCATION: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper printing involves processes like hot stamping, embossing, and UV coating. It is presented using special papers such as those with magnetic buckles and tactile paper. SPECIFICATIONS / TECHNICAL PROPERTIES: 350mm*350mm*120mm TAGS: Brand identity, super symbols, creativity, interaction RESEARCH ABSTRACT: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40. Our design is based on the main consumer groups and aesthetic needs identified through market analysis. The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value. This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers. CHALLENGE: - ADDED DATE: 2024-08-22 00:51:44 TEAM MEMBERS (4) : Li Ziqiong, Cai Xueqin, Wen Wanqi and 西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd. IMAGE CREDITS: Ziqiong Li, 2024. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: ONE DESIGN Brand Co., Ltd PROFILE: ONE DESIGN Brand Co., Ltd. was established in 2020, and since then, it has been wholeheartedly dedicated to brand and packaging design. The company has quickly made a name for itself in the highly competitive design industry. The team at ONE DESIGN consists of a group of incredibly talented and creative designers. They possess a profound understanding of various design principles and are always up-to-date with the latest global design trends. This enables them to create unique and innovative brand and packaging designs that not only catch the eye but also effectively convey the essence and value of the brands they work with. What truly sets ONE DESIGN apart is its remarkable achievement in winning numerous world-class awards. These awards span across different design categories and are a testament to the company's outstanding design capabilities. |
| AWARD DETAILS | |
 |
To Meet Apple Packaging Design by Ziqiong Li is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ziqiong Li for design To Meet here.· Press Members: Login or Register to request an exclusive interview with Ziqiong Li. · Click here to register inorder to view the profile and other works by Ziqiong Li. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Ziqiong Li's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
