Piernas Largas Wine by Ian Wallace |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Piernas Largas PRIMARY FUNCTION: Wine INSPIRATION: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment. OPERATION / FLOW / INTERACTION: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love. PROJECT DURATION AND LOCATION: The project started in Santiago, Chile and finished in Concon, Chile and a year of production. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration. SPECIFICATIONS / TECHNICAL PROPERTIES: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g. TAGS: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits RESEARCH ABSTRACT: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born. CHALLENGE: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter. ADDED DATE: 2024-08-19 18:27:47 TEAM MEMBERS (1) : Freelance Designer: Ian Wallace IMAGE CREDITS: Images: Ian Wallace |
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| Visit the following page to learn more: https://bitly.cx/cPWg | |||||
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NAME: Piernas Largas PROFILE: Piernas Largas is a family owned winery based in Casablanca, Chile. With years of experience but a youthful spirit, the company focuses on innovation, creating products that appeal to millennials seeking fresh and exciting experiences. Their approach blends tradition with modern trends. |
| AWARD DETAILS | |
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Piernas Largas Wine by Ian Wallace is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ian Wallace for design Piernas Largas here.· Press Members: Login or Register to request an exclusive interview with Ian Wallace. · Click here to register inorder to view the profile and other works by Ian Wallace. |
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