Shirt Style Down Jacket by Ningbo Peacebird Fashion Clothing

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DESIGN DETAILS
DESIGN NAME:
Shirt Style

PRIMARY FUNCTION:
Down Jacket

INSPIRATION:
Diverging from conventional bulky down jackets, the shirt style down jacket is designed to accommodate various body shapes, featuring a simple and sleek H shape that creates a lightweight and simplistic visual effect. This design enables the wearer to project a professional image even in cold weather, aligning with contemporary aesthetic preferences and allowing versatile clothing pairings.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This shirt style down jacket fulfils modern user requirements for both style and functionality through its simplistic design and exceptional performance. Constructed in an H shape silhouette suitable for all body types and featuring lightweight materials and premium quality Hungarian goose down filling, it not only delivers a lightweight, warm, and versatile matching but also guarantees durability for city commuting, casual outings, and mild outdoor activities.

OPERATION / FLOW / INTERACTION:
The down jacket is constructed from a proprietary lightweight fabric. It boasts multifunctional attributes such as antidust, antistatic, waterproof, oilproof, and antistain properties, simplifying daily maintenance and enhancing fabric durability, thereby accommodating the demands of outdoor activities.

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
The lightweight fabric is constructed from imported 25D ultra fine yarn, reducing the overall weight while enhancing its durability. The jacket is filled with high quality Hungarian goose down, boasting rating 800 fluffiness and 1000 cleanliness. It utilizes a direct fill design and a scientific lightweightdown fillprocess, ensuring it is both lightweight and warm. The seamless glue pressing technology and professional down leakproof sewing techniques effectively prevent down leakage.

SPECIFICATIONS / TECHNICAL PROPERTIES:
60*72

TAGS:
shirt style down jacket, fashionable and versatile, lightweight and warm, multiple protection, durability

RESEARCH ABSTRACT:
The brand draws from over 30 years of shirting expertise, which has been instrumental in shaping the design of this shirt style down jacket. By integrating ergonomics, the jacket is tailored to conform to the body contours, providing a comfortable and enveloping wearing experience. Moreover, the design team has skillfully adapted the classic H shaped shirt design to the structure of the down jacket, accommodating a diverse range of body shapes.

CHALLENGE:
The primary challenge encountered in this project centred on achieving a harmonious balance between lightweight design and effective warmth. This was accomplished through a scientific lightweightdown fillprocess, which strategically partitioned the interior of the down jacket and dynamically distributed varying amounts of goose down according to the specific thermal requirements of each section, reducing the overall weight of the jacket while maintaining ample warmth.

ADDED DATE:
2024-08-18 21:38:37

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ningbo Peacebird Fashion Clothing, 2024.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Ningbo Peacebird Fashion Clothing Co., Ltd.

PROFILE:
Peacebird is a customer-focused fashion retail company. The Peacebird brand was established in 1996 and publicly traded on the Shanghai Stock Exchange in 2017 (Stock code: 603877). Its headquarters is located in Ningbo, Zhejiang Province, China. For the past 28 years, Peacebird has consistently prioritized the fashion industry as its core developmental focus, particularly emphasizing the clothing business. The company has successfully nurtured a varied range of fashion brands, including Peacebird WOMEN, Peacebird MEN, LEDiN, and mini peace children's clothing. This diverse brand portfolio is continually enhanced and caters to different age groups, styles, and lifestyle attitudes, effectively meeting the multifaceted needs of today's young people. With its mission to "let everyone enjoy the excitement of fashion," Peacebird is dedicated to becoming the most preferred fashion brand for Chinese youth.



NOMINATION DETAILS

Shirt Style Down Jacket by Ningbo Peacebird Fashion Clothing is a Nominee in Fashion, Apparel and Garment Design Category.

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AWARD DETAILS

Shirt Style Down Jacket by Ningbo Peacebird Fashion Clothing is Winner in Fashion, Apparel and Garment Design Category, 2024 - 2025.

· Read the interview with designer Ningbo Peacebird Fashion Clothing for design Shirt Style here.

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