Luna Alpina Packaging by Arman Auzhanov |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Luna Alpina PRIMARY FUNCTION: Packaging INSPIRATION: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition. We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone. The unique bottle is debossed by the lunar craters shape, sparkling on the shelf. For the label we use a material making the starry sky image n dynamics, which supports the theme of space. Futuristic gift packaging makes a mysterious image OPERATION / FLOW / INTERACTION: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look. PROJECT DURATION AND LOCATION: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light. The label is made of special material with a velvet effect, with millions of glittering crystals. The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image. Futuristic gift packaging combines matte plastic and metal. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: 65 x 65 x 300 mm Gift packaging: 80 x 80 x 320 mm TAGS: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky RESEARCH ABSTRACT: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners. People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. CHALLENGE: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it. ADDED DATE: 2024-06-30 14:43:39 TEAM MEMBERS (1) : IMAGE CREDITS: Arman Auzhanov, 2024. PATENTS/COPYRIGHTS: Copyrights belong to Arman Auzhanov, 2021-2024 |
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| Visit the following page to learn more: https://armbrand.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Eurasia Elite PROFILE: Eurasia Elite LLC is a producer of strong alcohol from Qazaqstan, that has its own production base providing a full cycle from the fields of high-quality wheat till the plant for its processing and a plant for strong alcohol production. Special attention is paid to the products quality. Eurasia Elite practices the zero emission green concept, keeps the long-term goal of carbon neutrality and pays attention to the development of the environment. |
| AWARD DETAILS | |
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Luna Alpina Packaging by Arman Auzhanov is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Arman Auzhanov for design Luna Alpina here.· Press Members: Login or Register to request an exclusive interview with Arman Auzhanov. · Click here to view the profile and other works by Arman Auzhanov. |
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