Scarlet Sanitary Pads by Masoud Najafi Amirkiasar |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Scarlet PRIMARY FUNCTION: Sanitary Pads INSPIRATION: The design shows a sense of liberation, freedom, and peace. For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods OPERATION / FLOW / INTERACTION: This product is chosen by the buyer because of its pleasant and eye-catching design. PROJECT DURATION AND LOCATION: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 110 mm x Depth 80mm x Height 96 mm TAGS: Sanitary Pad, Packaging, Design, watercolor, Landscape RESEARCH ABSTRACT: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research. The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. CHALLENGE: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality. The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. ADDED DATE: 2024-06-29 14:07:10 TEAM MEMBERS (1) : Designer and Illustrator: Masoud Najafi IMAGE CREDITS: Illustrator: Masoud Najafi |
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| Visit the following page to learn more: https://bit.ly/45NEuoT | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Scarlet PROFILE: Scarlet is a newcomer in Iran's sanitary pad market and is part of Pak Pars Parand Holding, a leading manufacturer of cellulose-based products. Scarlet’s mission extends beyond just functionality. The brand is committed to providing premium sanitary pads made from high quality materials to ensure maximum comfort, reliability, and skin-friendliness. Every detail of the product has been carefully designed to support women during their menstrual cycle. |
| AWARD DETAILS | |
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Scarlet Sanitary Pads by Masoud Najafi Amirkiasar is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Masoud Najafi Amirkiasar for design Scarlet here.· Press Members: Login or Register to request an exclusive interview with Masoud Najafi Amirkiasar. · Click here to register inorder to view the profile and other works by Masoud Najafi Amirkiasar. |
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