Mahjong Lucky Coffee Packaging by Wenduan Su |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mahjong Lucky Coffee PRIMARY FUNCTION: Packaging INSPIRATION: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting UNIQUE PROPERTIES / PROJECT DESCRIPTION: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase. OPERATION / FLOW / INTERACTION: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from. PROJECT DURATION AND LOCATION: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Mold Injection，Origami SPECIFICATIONS / TECHNICAL PROPERTIES: The test model was completed using 3D printing and origami techniques. TAGS: Coffee packaging, mahjong culture，gamificati RESEARCH ABSTRACT: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves. CHALLENGE: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile ADDED DATE: 2024-06-27 13:27:27 TEAM MEMBERS (1) : IMAGE CREDITS: Wenduan Su, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Technology Unversity PROFILE: shenzhen technology unversity |
| AWARD DETAILS | |
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Mahjong Lucky Coffee Packaging by Wenduan Su is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Wenduan Su for design Mahjong Lucky Coffee here.· Press Members: Login or Register to request an exclusive interview with Wenduan Su. · Click here to register inorder to view the profile and other works by Wenduan Su. |
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