Rizta Family Electric Scooter by Ather Energy Design |
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| DESIGN NAME: Rizta PRIMARY FUNCTION: Family Electric Scooter INSPIRATION: The Ather Rizta's design embodies a fusion of youthful energy and functional sophistication. Drawing inspiration from keywords like young, lively, fresh, friendly, and inviting, the Rizta is crafted to resonate with modern, dynamic lifestyles. The design features soft, rounded volumes paired with crisp details, mirroring the aesthetics of contemporary lifestyle products. The playful colors and sleek lines reflect a sense of joy and approachability, making the Rizta a standout in its category. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Ather Rizta is a new electric scooter designed by Ather Energy, specifically targeting families. This project focuses on creating a comfortable and eco-friendly commuting option for daily use. It is designed with usability in mind, making it a practical and convenient electric scooter for daily use. Its compact size allows easy maneuverability through traffic, and the electric motor provides instant torque for quick acceleration. It features a large, comfortable seat and a big storage box. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in December 2022 and finished in February 2024, and was launched in Bengaluru, India on April 06th, 2024 FITS BEST INTO CATEGORY: Vehicle, Mobility and Transportation Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: AtherRizta, Rizta, Riztafamilyscooter, Familyscooter, AtherenergyRizta RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-06-26 10:08:01 TEAM MEMBERS (7) : Shantanu Jog (Studio Lead), Tamilanbu Murthi (Project Lead), Siva Shanker (Designer), Rohan Jadhav (Designer), Bhuvaneshwara Achar (Digital sculptor), Sounak Purkayastha (Digital sculptor) and IMAGE CREDITS: All Renders - Tonic CGI Video animation credits - Tonic CGI |
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| Visit the following page to learn more: https://www.atherenergy.com/rizta | |||||
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NAME: Ather Energy PROFILE: Ather Energy was started in 2013 by Tarun Mehta and Swapnil Jain, two engineering graduates straight out of college with the audacity to dream and challenge the well-established Internal Combustion Engine (ICE) and replace it with an electric drive. We built India’s first smart and connected electric scooters, the Ather 450 product line, because we believe that's where the future of personal mobility is headed. Ather is one of the few companies in India, specifically within the automotive industry, to have products and services that amalgamate clean design and engineering - Hardware and software. Today, our product offerings include the Ather Rizta, Ather 450X, Ather 450S, Public and Private charging Infrastructure, Accessories and Merch, and innovative ownership plans. We are also building a complete ecosystem for India’s electric vehicles - powered by indigenous design and all locally manufactured. |
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