Fiery Spark Feifei IP Character by Fei Tian, Ning Huang and Wenqing Zhu |
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| DESIGN NAME: Fiery Spark Feifei PRIMARY FUNCTION: IP Character INSPIRATION: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI. OPERATION / FLOW / INTERACTION: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity. PROJECT DURATION AND LOCATION: The project started in February 2024 in Hefei. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic. SPECIFICATIONS / TECHNICAL PROPERTIES: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world. TAGS: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users RESEARCH ABSTRACT: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness. CHALLENGE: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry. ADDED DATE: 2024-06-25 06:28:53 TEAM MEMBERS (1) : Fei Tian, Ning Huang, Wenqing Zhu IMAGE CREDITS: iflytek Co.,Ltd. |
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NAME: iflytek Co.,Ltd. PROFILE: Founded in 1999, iFLYTEK Co., Ltd. is a listed company in the Asia-Pacific Region focusing on intelligent speech and AI technology. Since its inception, the company has dedicated itself to the R&D of core AI technologies, including intelligent speech, computer vision, natural language processing, and cognitive intelligence, maintaining a leading edge on the global stage. We actively promote the R&D and commercialization of AI technologies, striving to "enable machines to listen, speak, understand, and think, and utilize AI to build a better world." iFLYTEK constantly empowers sectors, such as education, medical care, finance, automobile, urban management, telecommunication operators, and manufacturing, helping improve people's livelihood and boost high-quality development of industries. |
| AWARD DETAILS | |
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Fiery Spark Feifei Ip Character by Fei Tian, Ning Huang and Wenqing Zhu is Winner in Advertising, Marketing and Communication Design Category, 2024 - 2025.· Read the interview with designer Fei Tian, Ning Huang and Wenqing Zhu for design Fiery Spark Feifei here.· Press Members: Login or Register to request an exclusive interview with Fei Tian, Ning Huang and Wenqing Zhu. · Click here to view the profile and other works by Fei Tian, Ning Huang and Wenqing Zhu. |
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