Langjiu Estate San Pin Festival Liquor Packaging by Dong Jinghong and Li Wei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Langjiu Estate San Pin Festival PRIMARY FUNCTION: Liquor Packaging INSPIRATION: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands. OPERATION / FLOW / INTERACTION: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp. PROJECT DURATION AND LOCATION: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 310mm x Depth 196mm x Height 241mm TAGS: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show, RESEARCH ABSTRACT: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development. CHALLENGE: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association. ADDED DATE: 2024-06-18 08:07:57 TEAM MEMBERS (1) : Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei IMAGE CREDITS: Dong Jinghong and Li Wei, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Reform Brand Consultant and Design Co.,Ltd. PROFILE: Established in 2014, Shenzhen ReformBrand Consulting and Design Co., Ltd. focuseson strategic planning and R & D of product packaging R & Dfor high-end consumer goods brandssuch as tobacco, alcohol and tea.Since itsfoundation, we have believed in highlighting the practical aesthetics of the brand, with a goal ofpromotingthe growth of our clients’brands. Additionally, we have emphasized on the availability of strategyaesthetics, design aesthetics, andcrafts aesthetics. Furthermore, we help clients build strong brands with differentiated products and image, thus leading to their success story. |
| AWARD DETAILS | |
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Langjiu Estate San Pin Festival Liquor Packaging by Dong Jinghong and Li Wei is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Dong Jinghong and Li Wei for design Langjiu Estate San Pin Festival here.· Press Members: Login or Register to request an exclusive interview with Dong Jinghong and Li Wei. · Click here to register inorder to view the profile and other works by Dong Jinghong and Li Wei. |
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