Morita Wds 2023 Exhibition Booth by Shotaro Inahara |
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| DESIGN NAME: Morita Wds 2023 PRIMARY FUNCTION: Exhibition Booth INSPIRATION: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions. OPERATION / FLOW / INTERACTION: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall. The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. PROJECT DURATION AND LOCATION: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama. |
PRODUCTION / REALIZATION TECHNOLOGY: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle. The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process. The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. SPECIFICATIONS / TECHNICAL PROPERTIES: The overall dimensions of the booth are W32000 x D15000 x H4500 mm. TAGS: Exhibition,Booth,Sus RESEARCH ABSTRACT: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products. CHALLENGE: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product. ADDED DATE: 2024-06-07 07:30:40 TEAM MEMBERS (5) : Designer : Shotaro Inahara, Art Director : Akiyuki Maruyama, Producer : Tatsuya Sato, Producer : Riku Nishihara and Product Manager : Toshiki Takei IMAGE CREDITS: Image #No1~5 : Photographer, Akira Arai. |
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| Visit the following page to learn more: https://www.hakuten.co.jp/works/morita-m |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: HAKUTEN Corporation PROFILE: Hakuten designs corporate and organizational communication by creating experiential value. |
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