Qili Perfume by Wang Houcai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qili PRIMARY FUNCTION: Perfume INSPIRATION: The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature. The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility. OPERATION / FLOW / INTERACTION: Open the bottle cap and press the pump head to use PROJECT DURATION AND LOCATION: The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded. SPECIFICATIONS / TECHNICAL PROPERTIES: bottle physical size: 42mm* 42mm* 110mm Box size: 90mm*90mm*120mm TAGS: Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy RESEARCH ABSTRACT: We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery. By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form. CHALLENGE: The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution ADDED DATE: 2024-04-25 14:44:44 TEAM MEMBERS (1) : Wang Houcai IMAGE CREDITS: Image #1 :wang houcai, QíLI perfume,2024 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Banwea Brand Design (Shanghai) Co., Ltd. PROFILE: Banwea Design is a comprehensive brand creative agency with design as its core. So far, it has served more than 100 brands at home and abroad. Services include full-process solutions such as brand strategy, brand design, device design and development, product packaging and visual animation, and are dedicated to many industries such as FMCG, beauty and fashion industries. Banwea Design has a creative and enthusiastic design team that has won international design awards such as Muse Design Awards, IDA, and Pentawards, and has established in-depth cooperative relationships with many companies. We believe this is a combination of art and science, and we will continue to provide customers with the best brand creation and integrated design to help brands realize value. |
| AWARD DETAILS | |
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Qili Perfume by Wang Houcai is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Wang Houcai for design Qili here.· Press Members: Login or Register to request an exclusive interview with Wang Houcai. · Click here to view the profile and other works by Wang Houcai. |
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