Nai Olive Oil Case And Bottle by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nai PRIMARY FUNCTION: Olive Oil Case And Bottle INSPIRATION: The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity. OPERATION / FLOW / INTERACTION: A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box. PROJECT DURATION AND LOCATION: The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 200 x 200 x 200 mm / Marble Cube Box TAGS: Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection RESEARCH ABSTRACT: We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil. CHALLENGE: The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges. ADDED DATE: 2024-04-08 12:45:34 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1 : Marios Antonopoulos Image #2 : Marios Antonopoulos Image #3 : Marios Antonopoulos Image #4 : Marios Antonopoulos Image #5 : Marios Antonopoulos PATENTS/COPYRIGHTS: Copyrights belong to Antonia Skaraki, 2024 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: A|S Strategy, Branding & Communication PROFILE: We've been around for 30 years. And turn younger by the day. We're one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don't look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. |
| AWARD DETAILS | |
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Nai Olive Oil Case and Bottle by Antonia Skaraki is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Antonia Skaraki for design Nai here.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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