To the Heart? Book by Aleksandra Toborowicz |
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| DESIGN NAME: To the Heart? PRIMARY FUNCTION: Book INSPIRATION: "To the Heart? Management in the Anthropocene as Management of Social Engagement" is a publication that examines management directions in the Anthropocene era, with a particular focus on managing social engagement. The graphic design of the cover and title pages employs a vivid red color, applied with spray paint, which contrasts with clear, albeit somewhat minimalist typography. This approach aims to evoke and stimulate the reader's emotions and engagement. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The book project focuses on three main sections: "To the Heart through Media," "To the Heart through Music," and "To the Heart through Marketing," each comprising three articles. The scientific editing was carried out by Dr. Michał Pałasz. The publication was digitally released by the Jagiellonian University in Krakow, in collaboration with the Jagiellonian Library. It spans approximately 350 pages. Typography: The titles are set in Mateusz Machalski's Salo typeface. Salo is a variable font, combining elements of both serif and sans-serif Italian typographic styles. The entire publication is maintained in a black-silver-red color scheme. The publication does not contain any illustrations or photographs. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: 2023, Kraków, Poland |
PRODUCTION / REALIZATION TECHNOLOGY: spray paint SPECIFICATIONS / TECHNICAL PROPERTIES: format: 154 mm × 238 mm edition: electronic TAGS: academic, engagement, emotions, Anthropocene, management, social activism, politics, media, music, marketing RESEARCH ABSTRACT: "This book is a creative intellectual project addressing a socially significant topic that is of interest to many academic researchers as well as individuals involved in social activism, politics, media, music, and marketing. The chapters were written by students of the Faculty of Management and Social Communication at the Jagiellonian University. The quality of each text is exceptionally high. The book serves as an excellent showcase for the Faculty, which combines social and humanistic sensitivity with knowledge and management practice under one roof." "The works included in the monograph can serve as a valuable source of inspiration for researchers, students, and practitioners engaged in managing social engagement." CHALLENGE: - ADDED DATE: 2024-03-14 15:57:57 TEAM MEMBERS (3) : scientific editing – Dr. Michał Pałasz , and IMAGE CREDITS: Aleksandra Toborowicz, 2023. |
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| Visit the following page to learn more: https://www.behance.net/gallery/18654236 |
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NAME: Jagiellonian University in Krakow, Jagiellonian Library PROFILE: Jagiellonian University is a renowned institution of higher learning in Krakow, Poland, with a rich history dating back to 1364. Jagiellonian Library is a distinguished repository of knowledge, boasting extensive collections and historic significance. |
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To The Heart? Book by Aleksandra Toborowicz is Runner-up for A' Design Award in Print and Published Media Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Aleksandra Toborowicz. · Click here to register inorder to view the profile and other works by Aleksandra Toborowicz. |
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